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With a responsive web design, your website will get the versatility and flexibility to ensure smooth navigation. A responsive website shows compatibility with all electronic devices. This means that you can use it with ease, regardless of the device you use to access it.

What is Responsive Web Design?

A responsive design makes a website usable on various electronic devices. By incorporating a responsive design, the website manages to optimize according to the dynamics of the access device. Whether it is the scroll options, screen size, or overall browsing experience, the website recognizes the device as soon as you access it. Once it identifies the device, the optimization process starts, and the website layout adjusts exactly to your screen’s size. For example, let’s say that you have a website that sells fruit, and let’s say that, on a desktop, it displays three boxes on one row, one for apples, one for bananas, and one for oranges. When your website gets squeezed down to a tiny layout on a smartphone, for example, those 3 boxes will stack on top of the other. So, instead of 3 boxes on one row, you’ll have 1 box each on 3 rows. A responsive website will be highly visible, appealing and have a user-friendly layout on all electronic devices.

Having a responsive web design has now become a top priority when creating a website. This is largely due to the increasing shift from desktops to mobile devices. While mobile devices were once a medium of communication, fast-paced and high tech mobile designs now encourage users to carry out their browsing activities on them as well. The preference is now towards mobile devices, and you find fewer desktop users, especially amongst the youth.

Besides, a responsive web design can help you in numerous ways, such as:

Increases Reach
One of the most important advantages of a responsive web design is that it successfully increases your website’s reach. Once you make it accessible for all electronic devices, you open the traffic entry points for the users. Therefore, instead of having multiple device-specific websites, it is best to have collective user traffic on one website that caters to all. Constantly redirecting users can potentially lead to disinterest in your website. As a result, you can lose consumers in the process.

Better Conversion Rate
Once your website incorporates a responsive design, it will drive more consumers to your web page. More traffic means more clicks, and more clicks result in a good conversion rate. With the barriers of accessibility removed and the layout perfected, a responsive web design will give you a much better conversation rate.

Easy Analysis and Reporting
Once you have a single responsive site, you do not need to keep track of multiple sites for analysis. You will now have collective data of one website for analysis. Making analytic reports of a single website is easier than cross-referencing from other websites. Moreover, it is not only easier to monitor but also provides you with valid and accurate data so that you can make the necessary changes.

Saves Time
Having a standalone responsive website saves plenty of time. The modifications and renovations of multiple websites are undesirably time-consuming for the web developer. Furthermore, it also saves the time of the client. A single interface is easily usable by the user and manageable by the web developer.

Final Words
In addition to usability, time consumption, and conversion rates, a responsive website has many more advantages. It also saves on maintenance costs, is more visible in search engines, and elevates the user’s offline browsing experience. All of these factors and many more combined make a responsive web design superior to other designs.