SEO Services Woodland Hills
Lancer Media was founded in 2001 and quickly emerged as an industry leader in SEO (search engine optimization). SEO is both an art and a science. It requires expertise mastered over the course of many years. As a result and despite the fact that there are thousands of SEO companies in the world, only a handful truly understand it and know how to properly execute it. Why? SEO is more than researching keywords and plopping keywords into text. SEO affects the entire website canvas, from the visual to the HTML behind it. SEO demands that web design and SEO copywriting work together with business strategy and the company’s branding.
As a Woodland Hills SEO company, and with SEO serving as our foundation, we expanded into web design, web development, social media advertising (a natural SEO complement), logo and brochure design, Google Ads (SEM), retargeting, and reputation management. But, it was our SEO service that got us going and today still serves as the foundation of much of what we do here.
The process of optimizing your website to rank on the first page of Google search listings begins with an understanding of your business. What is your business mission? What do you want visitors to do when they land on your site? What are your most important products or services today and what will they be 1-2 years from now?
From there, we perform keyword research and analysis which must reflect your business mission and offerings. Each page of your website should rank on its own in the search listings. Once the short- and long-tailed keywords are identified and matched to your webpages, we develop highly optimized title tags, meta descriptions, page URLs, image filenames and alt tags.
Our SEO copywriting expertise then takes over ensuring that your webpage content is consistent with the optimization strategy. This is a detailed process and one that requires seasoned SEO copywriting expertise as well as a high level of knowledge and expertise in understanding the many on-page SEO techniques that will get your webpage(s) to page one of Google’s search engine listings.