Lancer Media was founded in Los Angeles, 2001 as a SEO company where we quickly emerged as one of the top companies in the world for any website owner seeking front page ranking in the main, organic listings of search engines, specifically Google. As a leading Los Angeles SEO services provider, and as SEO serving as our foundaton, we expanded into web design, development, logo design, brochure design, Google AdWords advertising (later to become SEM), retargeting, social media adavertising, and reputation management. But, it was our SEO service that got us going and today still serves as the foundation of much of what we do here.
SEO is both an art and a science. It requires expertise mastered over the course of many years. As a result and despite the fact that there are thousands of SEO companies in the world, only a handful of these companies truly understand it and know how to properly execute it. Why? SEO is more than researhing keywords, and writing title tags and description metatags. It requires web design and SEO copywriting expertise as well as an understanding of business strategy and branding, as well.
SEO must work in tandem with web design. Many assume, by ranking on the first page of Google, that they are in line to make millions. This isn’t so. For example, the reason your website needs SEO is for it to rank highly in the search engines. And by ranking highly for a set of keywords, your website will be displayed to people searching for your product or service. With a powerful title and description, searchers are enticed to click on your listing and proceed to your website where they should, you hope, perform your desired action. SEO is the first step, getting them there.
But, what happens when they land on your site is as important as the steps you took to get them there.
Our Web Design Approach After SEO
- Your site must load quickly
- Your site must offer a sense of trust and credibility
- Your site should be contemporary in design
- Visitors must quickly understand what you do
- Visitors must be able to get to any page on your site in one click or less (exceptions apply)
- Visitors must ultimately perform the action that you want them to perform, i.e., purchase products and services, send an email, call your offices, complete your contact form, sign up for a newsletter, etc.
A Word About Google Search Engine Optimization
The process of optimizing your website to rank on the first page of Google search listings begins with an understanding of your business. What is you business mission? What do you want visitors to do when they land on your site? What are your most important products or services today and what will they be 1-2 years from now?
From there, we perform keyword research and analysis which must reflect your business mission and offerings. Each page of your website should rank on its own in the search listings. Once the short- and longtailed keywords are identified and matched to your webpages, we develop high quality title tags and meta descriptions, the intent being to entice searcher to click on your website link.
We then employ our SEO copywriting expertise so that your webpage content is consistent with the keywords we’ve identified. This is a detailed process and one that requires seasoned SEO copywwriting expertise as well as a high level of knowledge and expertise in understanding the many on-page SEO techniques that will get your webpage(s) to page one of the search engine listings.
Want to learn more about our SEO Services? Give us a call: (818) 914-4122.