What Is Responsive Web Design?

And Why It Impacts Your Business (and Google Rankings)

Responsive web design is a coding technique that makes webpages easily readable and accessible on any device that you may be using, i.e., desktop, laptop, tablet, or smartphone. Websites that aren’t mobile-friendly will look small and be virtually unreadable on smaller devices. And if your visitors can’t read your content, not only will they leave but Google will penalize it by either lowering its rank or removing it entirely from their mobile search listings. Responsive coding renders webpages in readable blocks, one beneath the other, to the fullest extent that your screen resolution allows. No pinching required.

We approach web design much like a mall store-owner approaches window merchandising. Expect your website to be tantalizing and clear in its messaging. Expect your website to create an emotional experience with your visitors while it directs them to do the thing(s) that you want them to do. There are an abundance of learned web design principles to follow. To learn more, you may be interested in reading our Top 20 Principles of Good Website Design in 2021. Once built, we attract visitors to the website through social media, high Google rankings (SEO), SEM, retargeting, email marketing, and online shopping engines (Amazon, eBay, and more).

Lancer Media web design services are based in Woodland Hills but we design websites for clients all over the world, from Los Angeles to Boston to Toronto to Greece. Our websites are unique and imaginative and will help your company stand apart from your competition. We focus on your brand, vision, and strategy. We communicate frequently with you over the course of the entire project and just about daily in the early phases.

We engender a special trust with you. Clients trust our skills, experience, seasoning, intelligence, professionalism, and honesty. We deliver results over and above what is expected and promised.