Responsive Web Design
Lancer Media is a Los Angeles web design agency. We customize and design fully responsive (mobile-friendly) websites for small, mid-sized, and enterprise-level companies worldwide that are contemporary, beautiful, professional, and conversion-focused. Your website has to be responsive today. There’s no way around it. Avoiding converting your website to be mobile-friendly will cost you visitors and sales. In April, 2015, Google made it clear that any website that is not responsive (mobile-friendly) will experience ranking penalties in its mobile search algorithm. If you’re like most websites, mobile traffic accounts for 50% of all of your web traffic. In addition, websites that are not mobile-friendly will convert 11% LESS than those that are. We are big proponents of the WordPress platform because of its CMS and design flexibility. We also build sites in Miva, Squarespace, Wix, and Shopify and custom-build websites from the ground up.
What Is Responsive Web Design?
And Why It Impacts Your Business
Responsive web design is a coding technique that makes webpages easily readable and accessible on any device that you may be using, i.e., desktop, laptop, tablet, or smartphone. Websites that aren’t mobile-friendly will look small and be virtually unreadable on smaller devices. And if your visitors can’t read your content, they will leave. Responsive coding renders webpages in readable blocks, to the fullest extent that your screen resolution allows. No pinching required.
We approach web design much like a mall store-owner approaches window merchandising. Expect your website to be tantalizing and clear in its messaging. Expect your site to create an emotional experience with your visitors while it directs them to do the thing(s) that you want them to do. Once built, we attract visitors to the website through social media, high Google rankings (SEO), SEM, retargeting, email marketing, and online shopping engines (Amazon, eBay, and more).
Lancer Media responsive web design is based in Los Angeles but we design websites for clients all over the world, from Los Angeles to Toronto to Greece. Our websites are unique and imaginative and help your company stand apart from your competition. We focus on your brand, vision, and strategy. If you don’t have a strategy, we can help brand or re-brand your company. We communicate frequently with you over the course of the entire project and just about daily in the early phases.
We engender a special trust with you. Clients trust our skills, experience, seasoning, intelligence, professionalism, and honesty. We deliver results over and above what is expected and promised.