I don’t know if you’ve heard of Pinterest.com. It’s basically an online photo pinboard that let’s you organize and SHARE images of all things that you, friends and others think are worthy enough to post. It’s been called “Twitter with pictures.” For example, on my personal Pinterest account, I’ve created 9 Boards (sort of like Albums in Facebook), each with links back to a photography site that I own. For WalletBe, we created product boards featuring men’s wallets, women’s wallets, travel wallets, etc.
Why Pinterest interests website owners:
- Pinterest is one of the fastest growing websites EVER – 4000% growth in the past 6 months and it currently has about 11m unique visitors
- Pinterest converts more browsers into buyers – pictures are worth a 1,000 words
- Pinterest drives traffic
- Pins get you more inbound links – every pin is a one-way link building exercise that leads back to the source of the image, i.e., YourSite.com. Despite each link being a “nofollow” link (there’s debate whether they are actually “do follow links”, some link juice still gets through. Nevertheless, visitors get to your site and that’s what your goal is.
- User Engagement Is High