Trust a Google Partner with Your AdWords Campaign
Lancer Media is a Google Partner and a Certified Google AdWords Expert. By earning Google Partner, we have demonstrated AdWords skill and expertise, met AdWords spend requirements, delivered agency and client revenue growth, and sustained and grown our client base.
Are Your AdWords and Bing Ads Campaigns Profitable?
Are You Making Money From Google AdWords & Bing Ads? Have You Considered a Remarketing Campaign?
Lancer Media excels at making clients money through effective Pay-per-Click (PPC, CPC) campaigns. Let us do what we do best while you stick to your core competency. Don’t let your money sit idle while no one clicks on your ad. Conversely, don’t spend a lot of money on click costs based on keyphrases that are not actionable or relevant to your business model.
We’ve made our clients millions of dollars over the course of many years because we understand where messages will be effective and where they will not. We understand the impact of search, display, video, and remarketing ads as well as contextual, topic, location, placement, and audience targeting. Managing a successful PPC campaign requires seasoning, experience, an artful touch, and complete attention to ROI- and Cost-of-Sale target goals.
Is Search Engine Marketing (SEM) Worth the Investment?
Yes. Especially since Google now displays up to 4 Sponsored Ads at the top of Search Engine Results Pages (SERPs).
We’ve managed PPC campaigns for years and we’ve always found ways to make money for our clients. They key is identifying keywords that are actionable, in-demand, and priced in a range to ensure that you meet your average position, ROI, cost-of-sale (COS), and click-to-conversion goals. Other variables matter, as well: ad messaging, quality score, ad scheduling, location, placement, etc.
Our Approach to Pay-per-Click Marketing
When we set up and manage pay-per-click SEM campaigns in Google or Bing, we test different ad variations for targeted keyphrases in an AdGroup. And we do it with as little ad spend as possible. Depending on traffic levels, testing can last from 2-6 weeks so we have a handle on which keyphrases and ads provide consistent click-through’s, high quality scores (which lowers your actual CPC) , and sales conversions. It does you little good to achieve a high click-through rate (CTR) if conversions (sales) do not follow. This is why it’s imperative that we follow our holistic view of online marketing by addressing the efficacy of the website to convert visitors into sales before we set up a PPC campaign. We do that by optimizing the website for design and organic ranking (SEO).
Managing a PPC campaign is both a science and an art. Lancer Media, a <b>Google Partner</b> and <b>Certified AdWords Expert</b>, is proven in the field of pay-per-click marketing and has never failed to deliver positive ROI on any SEM campaign that has run its full course of testing.