Google positioning for move into U.S. radio

Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
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How Specialized Engines Could Make Web Search Better

Google's new tool, which lets anyone build a specialized search engine, could be the key to advancing Web search.
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Who's Who In Local Search

Although the major services get most attention, there are dozens of players in the local search space and lots of opportunities for search marketers to use highly targeted services to reach users looking for local products and services.
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Gates: Microsoft trails Google, but is 'patient'

Microsoft Corp. co-founder and Chairman Bill Gates said late Tuesday the software giant isn't ready to heavily promote its Internet search service, but will do so when its offering can better compete with that of chief rival Google Inc.
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Search Engine Optimization or SEO is categorized as a process by which a website is developed to not only attract new and targeted visitors that convert to buying customers but also as one where the website must position exceptionally high in the search engine database in order for the website to be clicked on by the potential customer.

A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to pay-per-click advertisements (positioned on the right side of a search page, i.e., Google), a search engine visitor runs out of interest before reaching the end of the first page if a relevant website is not found. Thus, the difference between front page placement and last place placement is significant.

Google Website Guidelines

Lancer Media, Inc. adheres to strict Google guidelines for optimizing, designing and ranking websites

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Don't use unauthorized computer programs to submit pages, check rankings, etc.

Website Logo Design

Your website logo design is the brand by which your visitors and customers identify your company. It is literally the first thing your visitor notices when entering your website so the implications are rather large. A misdirected logo message or badly designed logo will turn your visitors off within seconds and be cause for them to leave your site without ever having the chance to research your products, services or your message. And once they’ve left your site, it is typical that they will never return.

Website Branding

Website Branding is the initial way by which your visitors identify and remember your company and company website. Carried over to company letterhead, building signs, offline promotional materials and quickly, your logo becomes the face representing your company.

What does your logo say? What does it really say? Pass your logo to 10 people unfamiliar with your company and ask them how professional it is, if they would do business with your company, what it is they believe your company does, what it’s message or mission is and how they perceive it to perform. If the results are not consistent, you have a website branding problem.

Lancer Media will align your message and culture with a newly designed website logo and brand.

More On Website Logo Design

Websites that do not have logos appear incomplete. As such, so will the website message. As a result, the visitor may infer that your product line is incomplete or your business unprofessional. Businesses that have websites with flat or misdirected messages or aesthetically displeasing logos will also be deemed unprofessional, mismanaged and not trustworthy.

Your website’s logo is your initial opportunity to impress your website visitors. Do not disappoint. Each effort undertaken to improve your business or your website should be followed with this question: will my efforts increase sales?

A professionally designed website logo will communicate to your audience that your message and product line is clear, cohesive and professional. Once your branding efforts have passed that test, the website visitor will move forward to research your website’s content and product offering. If your website is not optimized for search engine ranking for every possible keyword or keyphrase your visitors may employ in a Google, Yahoo or MSN search, your visitors will never see your site. If your website is not a true authority, if it does not answer every relevant question the visitor has, the visitor will look elsewhere. If your products are not appealing or fail to represent true product breadth, visitors fall out. But, first, begin with your logo.

Our website logos and our custom website designs are developed by our in-house family of experienced and seasoned website designers in accordance with your strategy and your message tone. We employ state-of-the-art graphics thus saving you time and money.

Redesigning Your Website Logo

If your business strategy is cross-platform, we can assist you, as well. If you are redesigning your business logo or creating one for use on your website as well as your letterhead, building, promotional materials, print advertising materials or for TV use, we can prepare them also although in most cases the resolution will be higher.

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.

Lancer Media Talks Reputation Management

Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information, according to Fred Palmerino, CEO of Los Angeles-based Web optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.
(read the full article )

BigDaddy Means Big Changes at Google

With comments from Fred Palmerino, President, Lancer Media

One of the most popular forms of exercise among many search engine optimizers—both the third-party firms that do it for others and the advertisers who spiff up their own Web pages for better natural search rankings—is a periodic workout called "chasing the algorithm".(more on Big Daddy)