Google positioning for move into U.S. radio

Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
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How Specialized Engines Could Make Web Search Better

Google's new tool, which lets anyone build a specialized search engine, could be the key to advancing Web search.
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Who's Who In Local Search

Although the major services get most attention, there are dozens of players in the local search space and lots of opportunities for search marketers to use highly targeted services to reach users looking for local products and services.
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Gates: Microsoft trails Google, but is 'patient'

Microsoft Corp. co-founder and Chairman Bill Gates said late Tuesday the software giant isn't ready to heavily promote its Internet search service, but will do so when its offering can better compete with that of chief rival Google Inc.
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Search Engine Optimization or SEO is categorized as a process by which a website is developed to not only attract new and targeted visitors that convert to buying customers but also as one where the website must position exceptionally high in the search engine database in order for the website to be clicked on by the potential customer.

A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to pay-per-click advertisements (positioned on the right side of a search page, i.e., Google), a search engine visitor runs out of interest before reaching the end of the first page if a relevant website is not found. Thus, the difference between front page placement and last place placement is significant.

Google Website Guidelines

Lancer Media, Inc. adheres to strict Google guidelines for optimizing, designing and ranking websites

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Don't use unauthorized computer programs to submit pages, check rankings, etc.

Appeal to Customers and Search Engines with Informative and Optimized Website Content

Your website is always marketed to two audiences: 1) your visitors (potential customers) and 2) the search engines. But, no matter the audience, it is imperative that your website be the true authority among websites in its industry and authority is punctuated with high quality informative, educational and marketable content. Pasting a few product images on your website will not generate the rankings needed to expose your website to the 1,000's if not millions of potential viewers looking for your products and services each year. Google, Yahoo! and Live Search (formerly MSN) cannot read an image. But they collectively can read content.

Website content or ad copy as it is oftentimes referred is the information - educational and otherwise - that search engines and visitors would consider relevant in a search. Website content writing (or ad copy writing) must be proficient, informative, expert and marketable. High quality website content writing will engender trust and endear visitors to your website. Visitors, therefore, will not have any reason to leave your website because all of the information they would need will be right there on your custom designed website. The result of providing quality and informative content by expert content writers will engender a newfound trust factor so important in our online climate.

Website Content Must be Qualified, Optimized, Informative and Marketable

Lancer Media develops, writes, edits and optimizes website content. Website content optimization and website content writing are both unique skills that affect the ranking of your website for specific keyphrases only through years of seasoned practical application. Lancer Media began as a research company. Our qualified and trained content writers leverage our expertise and years of empirical knowledge. In addition to website content optimization, we add website design expertise to address conversions. For our content optimization examples, though, we offer you websites whose goals are to inform, not convert.

Some refer to content writing as ad copy but the skill levels are different for each expertise. We employ our years of marketing, sales, writing and optimization experience to ensure that your website’s written content is perfectly applicable to and understood by your customers and the search engines.

We also review content that already exists on your website to ensure its message clarity and optimization effectiveness.

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.

Lancer Media Talks Reputation Management

Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information, according to Fred Palmerino, CEO of Los Angeles-based Web optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.
(read the full article )

BigDaddy Means Big Changes at Google

With comments from Fred Palmerino, President, Lancer Media

One of the most popular forms of exercise among many search engine optimizers—both the third-party firms that do it for others and the advertisers who spiff up their own Web pages for better natural search rankings—is a periodic workout called "chasing the algorithm".(more on Big Daddy)