Los Angeles Website Content Development Services Company - SEO Copywriters


Appeal to Customers and Search Engines with Informative and Optimized Website Content

Your website is always marketed to two audiences: 1) your visitors (potential customers) and 2) the search engines. But, no matter the audience, it is imperative that your website be the true authority among websites in its industry and authority is punctuated with high quality informative, educational and marketable content. Pasting a few product images on your website will not generate the rankings needed to expose your website to the 1,000's if not millions of potential viewers looking for your products and services each year. Google, Yahoo! and Live Search (formerly MSN) cannot read an image. But they collectively can read content.

Website content or ad copy as it is oftentimes referred is the information - educational and otherwise - that search engines and visitors would consider relevant in a search. Website content writing (or ad copy writing) must be proficient, informative, expert and marketable. High quality optimized website content development or SEO copywriting will engender trust and endear visitors to your website. Visitors, therefore, will not have any reason to leave your website because all of the information they would need will be right there on your custom designed website. The result of providing quality and informative content by expert content writers will engender a newfound trust factor so important in our online climate.

Website Content Must be Qualified, Optimized, Informative and Marketable

Lancer Media develops, writes, edits and optimizes website content. Website content optimization and website content writing are both unique skills that affect the ranking of your website for specific keyphrases only through years of seasoned practical application. Lancer Media began as a research company. Our qualified and trained content writers leverage our expertise and years of empirical knowledge. In addition to website content optimization, we add website design expertise to address conversions. For our content optimization examples, though, we offer you websites whose goals are to inform, not convert.


Some refer to content writing as ad copy but the skill levels are different for each expertise. We employ our years of marketing, sales, writing and optimization experience to ensure that your website’s written content is perfectly applicable to and understood by your customers and the search engines.

We also review content that already exists on your website to ensure its message clarity and optimization effectiveness.

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.


Computer World Canada

Fred Palmerino, CEO of Lancer Media, Interviewed by ComputerWorld

"Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information", according to Fred Palmerino, CEO of Los Angeles-based website optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."
Full ComputerWorld article link opens in new window

 

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.

 


Thoughts on Flash
by Steve Jobs

Steve Jobs articulately explains Apple's use of HTML5, CSS and Javascript over Adobe's Flash
(Read Jobs' Open Letter)

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