Google positioning for move into U.S. radio

Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
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How Specialized Engines Could Make Web Search Better

Google's new tool, which lets anyone build a specialized search engine, could be the key to advancing Web search.
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Who's Who In Local Search

Although the major services get most attention, there are dozens of players in the local search space and lots of opportunities for search marketers to use highly targeted services to reach users looking for local products and services.
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Gates: Microsoft trails Google, but is 'patient'

Microsoft Corp. co-founder and Chairman Bill Gates said late Tuesday the software giant isn't ready to heavily promote its Internet search service, but will do so when its offering can better compete with that of chief rival Google Inc.
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Search Engine Optimization or SEO is categorized as a process by which a website is developed to not only attract new and targeted visitors that convert to buying customers but also as one where the website must position exceptionally high in the search engine database in order for the website to be clicked on by the potential customer.

A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to pay-per-click advertisements (positioned on the right side of a search page, i.e., Google), a search engine visitor runs out of interest before reaching the end of the first page if a relevant website is not found. Thus, the difference between front page placement and last place placement is significant.

Google Website Guidelines

Lancer Media, Inc. adheres to strict Google guidelines for optimizing, designing and ranking websites

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Don't use unauthorized computer programs to submit pages, check rankings, etc.

Website Analytics and Reporting – the key to understanding your users.

Website Analytics is the process of tracking, collecting and analyzing data about the visitors to your website. Website analytics provides you, the website owner, with a detailed view of how visitors interact with your website. In addition, website analytics helps website owners track and monitor conversion and ROI goals from both Cost-per-Click (CPC) Marketing campaigns, the organic listings of search engines, such as Google, and other online and offline marketing campaigns.

Website Analytics allows website owners to track visits per each keyword employed by online searchers. With Website Analytics, website owners can monitor visits to your site from all referring domain URLs including Google, Yahoo!, Live Search (formerly MSN), other search engines and other domain properties. For example, Website Analytics permits website owners to ascertain the keyphrases used to access your website pages, number of keyphrase impressions, amount of clicks/visits per keyphrase, clicks per referring domain URL and, last, sales conversions and ROI per keyphrase or referring domain URL. In an instant, Website Analytics tells us if our website visitors came from paid listings, organic listings, email marketing campaigns, affiliate programs or other direct referrals. In sum, Website Analytics tracks visitors and marketing campaign efficiencies so that the return on your advertising investment can be optimized.

Google Website Analytics & Reporting Permits Website Owners A Detailed Understanding of Visitor Characteristics and Behavior

Google Analytics is ahead of the search engine pack in regard to understanding visitor characteristics and behavior. Google Analytics offers the most comprehensive free website analytics software available.

Google Website Analytics has the ability to generate online user reports that detail and consolidate user click behavior. Website owners no longer need to rely solely on server log analysis to make sense of their website traffic.

Website developers will find Google Analytics extremely useful because it allows easy tracking of the browser and platform version, screen size, and color depth of each visitor’s computer. Website developers use this pertinent information to better serve your visitors. For instance, they can identify areas of your website that might not be tailored to your current audience or they can identify a new audience that would require you to change the way your website is displayed.

For the marketing professionals, Google Analytics provides detailed reports on unique visitors entering your website, i.e., new vs. returning visitors, length of stay per visitor, number of page views, etc. The resulting statistical evidence can illustrate high website bounce rates, better performing products, competitive product pricing, and more.

Moreover, Google Analytics can categorize website visitors according to geography, repeat entrances to your website, preferred page visits, preferred product purchases – all with the intention of keeping visitors and customers loyal to your website. Google Analytics in particular and Website Analytics software in general are geared to identifying your customer preferences and retaining those customers.

Lancer Media Specializes in Website Analytics and Reporting

Lancer Media sets up, configures, implements and monitors our clients Website Analytics programs. We continuously track and aggregate statistical data relating to your website and consult with you so that you understand Website Analytics and, more importantly, your customers. If website changes are required to meet the needs of your customer demographic, we will work with you to implement them in a quick and seamless manner.

Don’t have a dedicated developer staff to implement Website Analytics for your website? Lancer Media can do this for you. We have the knowledge and proficiency to modify your web pages to function properly with the major Website Analytics providers, including Google Analytics.

If you are currently investing in a pay-per-click (PPC) campaign, you need to be able to track and aggregate user types and user click behaviors by campaign which is essential in providing you with a detailed view of where your PPC dollars are being spent. Why throw money away on pay-per-click (PPC) campaigns that don’t convert into sales? Well, you will never know they don’t convert unless you have the statistical data to substantiate it. Employing Website Analytics, Lancer Media will tag all of your PPC campaigns and establish conversion tracking so that each is distinct and accountable when calculating ROI.

Gone are the days of counters at the bottom of web pages. In today’s world, every dollar spent on website marketing must be tracked and every website visitor understood. Website Analytics is the key to website marketing profitability.

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.

Lancer Media Talks Reputation Management

Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information, according to Fred Palmerino, CEO of Los Angeles-based Web optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.
(read the full article )

BigDaddy Means Big Changes at Google

With comments from Fred Palmerino, President, Lancer Media

One of the most popular forms of exercise among many search engine optimizers—both the third-party firms that do it for others and the advertisers who spiff up their own Web pages for better natural search rankings—is a periodic workout called "chasing the algorithm".(more on Big Daddy)