Since 2001, Lancer Media Has Provided Researched-based, Expert and Seasoned Search Engine Optimization Services to Small & Mid-sized Companies Worldwide.
You've heard about website optimization, otherwise known as SEO or search engine optimization. You've seen and read stories on Google in newspapers, weekly periodicals, CNBC, and 60 Minutes, to name a few. You've talked with your neighbors at parties about it. But, what exactly does it mean to optimize a website?
We define website optimization in a holistical sense whereby the website must rank prominently in the organic search listings of the top search engines - the SERPs or search engine result pages of Google and Bing, for example - and be equipped with meaningful titles and descriptions to entice a visitor to click-through to the website. In addition, the website must be designed to capture visitors once they've entered the site and be convert them to buying customers. The end-goal for websites vary: some measure a conversion as a sale of a product or service, others may measure conversions based on emails sent, phone calls made, contact forms completed, number of newsletter signups, and so on.
What is Holistic Website Optimization?
Lancer Media, since 2001, has been sometimes been the lonely SEO voice in the wilderness decrying the SEO-only strategy. You are not in business to rank for keyphrases on Page #1 of Google organic. It's part of your strategy but it's not why you're in business. You're in business to sell your product or service. We are skilled at and geared toward website optimization as a vital tool to increase visitors to your website but we are also just as adamant about the need for your website to be properly coded to allow the search engines to crawl each web page and just as adamant about the website being able to capture its audience, increase time spent on site, and ultimately, entice the visitor to perform the action or actions that you deem most important to your business goal.
If you focus on getting the visitors and not capturing them,
your SEO efforts will be wasted.
If you focus on getting the visitors and not capturing them, your SEO efforts will be wasted. This is why Lancer Media excels as a SEO company. We excel - truly excel - in SEO. We began our company as a research-based SEO company. We did not take a dime from clients back in the beginning as we tested search engine algorithm effects on website ranking. We succeeded in our testing and now are able to advise copanies on tactical SEO and perform website optimization with great success for our small to mid-sized company clients.
Lancer Media's Website Optimization Plan - A Quick Overview
We begin the website optimization process by conducting an initial in-depth business and website strategy session with the client, the purpose of which is to identify, among other important variables, business mission and goals, focal products and services offered, and future product and service offerings coming to market in the next 3-18 months. We then install Google Analytics on the client website so that we can track and analyze visitor behaviors. Next, we perform keyphrase research to determine the correct mix of in-demand keyphrases relevant to the website's business model. Keyphrase research and analysis is the foundation upon which the success of website optimization rests.
Holistic Website Optimization or holistic SEO allows Lancer Media, Inc., a Los Angeles, California SEO company, to rank for every business-relevant keyphrase. Remember: every keyphrase for which your website ranks in Google, Bing or Yahoo is a revenue opportunity no matter the competitive factor. Although Lancer Media, Inc. is headquartered in Los Angeles, we design and optimize websites for website owners all over the United States and across the world.
After the keyphrase research phase is complete, we assign them to relevant web pages, develop and optimize title tags and description metatags then edit, develop and optimize website content. Website content optimization, a process that contains many techniques, is as important to ranking a website in the organic listings of search engine results pages as title tag optimization. The two optimization targets must work harmoniously and be in-sync. Once we've completed website optimization, we turn our attention to attracting high quality, white hat links from other respected and weighted website properties.
An Example of Effective Keyword Research
As mentioned, experienced and expert website optimizers understand that each keyword or keyphrase for which a wewbsite ranks inthe organic listings of search engines is a revenue opportunity. Why? Because each impression or exposure to your demographic or target market is an opportunity for visitorss to click and enter your site. Quit Smoking Hub is one such website that we optimized many years ago and it is still going strong, ranking very well in the search engines for its targeted terms - all of which were derived from intensive research - a sample keyphrase list for which QuitSmokingHub.com ranks on Page #1 of Google:
- quit smoking capsules
- quit smoking pills
- quit smoking advice
- quit smoking myths
- best quit smoking aids
- quit smoking remedy
- smoking side effects
- cigarette ingredients
- quit smoking products
Supplemental Examples - website optimization focus was "quit smoking" in the tags anad content. The use of "stop smoking" terms was deemed as secondary and thus were reflected in the content, not the tags. The site, nonetheless, ranks on Page #1.
- stop smoking capsules
- stop smoking advice
- best stop smoking aids
- stop smoking remedy
- stop smoking advice
- stop smoking myths
Cost-per-Click (CPC) Marketing
A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to cost-per-click or CPC marketing advertisements (i.e., positioned on top of and to the right Google's organic listing results), a search engine visitor runs out of interest if he or she has to surf beyond Page 1. Thus, the difference between front page search engine ranking and page 2 search engine ranking is significant in the Search Engine Marketing (SEM) game.
SEO Statistics
Why Website Optimization Is Important To Business Success
- 77% of search users click the organic listing rather than the paid sponsored listing while 67% of search users purchase products and services through organic search results. The actual percentages are not important. The takeaway is that organic results are trusted more than paid listings because websites "earn" their way on to he front pages of search engine organic listings.
- 62% of searchers will click on a website listing on the first page of search results - includes both organic and PPC
- Top Search Engines of 2010 (by search percentage): Google: 72% - Yahoo!: 14% - Bing: 10% - Ask: 2% - AOL: 1%
- First page organic search engine rankings convert 194% more sales. (ISEDB.com)
- First page organic search engine rankings attract 600% more visitors to your website. (ISEDB.com)
- Each month, over 1.5 billion people use search engines to buy your products and services.
Website Optimization Is An Investment - Perform Due Diligence
Each dime you spend on website optimization services should be viewed as an investment and you should, therefore, expect to earn more than what you paid for website optimization services. We refer to this as the website's return-on-investment (ROI). We pay special attention to this as we partner with our clients. Therefore, in your research to choose a website optimization company, do your due diligence. Make sure to choose a reliable SEO company that understands the nuances and complexities of search engine optimization in particular, and "search" in general. A good SEO company values its clients and partners with them, willingly shows its website keyphrase ranking results for other clients, offers references, and places a fair price on its product and service. A valued SEO company is reliable, professional, detailed and ethical. Ask about the timeframe in which they plan to execute their website optimization phase. The professional and reliable SEO companies seek to establish long-term relationships, truly care about your business and will grow with your business.
If you'd like to know how our Internet Marketing Solutions can grow your business through search engine optimization, social media marketing, human factors optimization, website design and online business strategy consulting, please give us a call at 818.914.4122 or send an email to info@LancerMedia.com.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
