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Your Website Logo Is Your Brand
Lancer Media offers logo design for websites, online marketing collateral, social media marketing profiles, email signatures, brochures, print marketing and more.
Your website logo design is the brand by which your visitors and customers identify your company. It is literally the first thing your visitor notices when entering your website so the implications on credibility and professionalism are rather large. A misdirected logo message or badly designed logo will turn your visitors off within seconds and be cause for them to leave your site without ever having the chance to research your products, services or your message. And once they've left your site, don't expect them to return.
Websites that do not have logos appear incomplete. As such, so will the website message. As a result, the visitor may infer that your product line is incomplete or your business unprofessional. Businesses that have websites with flat or misdirected messages or aesthetically displeasing logos will also be deemed unprofessional, mismanaged and not trustworthy.
Your website's logo is your initial opportunity to impress your website visitors. Do not disappoint them or yourself. Each effort undertaken to improve your business or your website should be followed with this question: will my efforts increase time on site and lead to an increase in sales?
Website Branding
Website Branding is the initial method by which your visitors identify and remember your company and company website. Carried over to company letterhead, email signatures, social media marketing profiles (Facebook, Twitter, Pinterest et al), building signs, offline promotional materials and you notice quickly that your logo becomes the interface between the visitor (potential customer) and your company.
What does your logo really say about your company? Pass your logo by 10 people unfamiliar with your company and ask them how professional it is, if they would do business with your company, what it is they believe your company does, what it's message or mission is and how they perceive its professionalism and ultimate performance. If the results are not consistent, you have a website branding problem.
Lancer Media will align your message and culture with a newly designed website logo and brand.
Website Logo Design According to Your Strategy and Message
A professionally designed website logo will communicate to your audience that your message and product line is clear, cohesive and professional. Once your branding efforts have passed that test, the website visitor will move forward to research your website's content and product offering. Optimizing your website for search engine ranking in Google, Bing or Yahoo! gets visitors to your site. But, if your website is not a true authority, if it does not answer every relevant question the visitor has, the visitor will look elsewhere. If your products are not appealing or fail to represent true product breadth, visitors leave. But, first, begin with your logo.
Our website logos and our custom website designs are developed by our in-house family of experienced and seasoned website designers in accordance with your strategy and your message tone. We employ highly trained graphic designers who have years of experience thus saving you time, money, and worry.
If your business strategy is cross-platform, we can assist you, as well. If you are redesigning your business logo or creating one for use on your website as well as your letterhead, building, promotional materials, print advertising materials or for TV use, we can prepare them also.
Want to Know More? Just Ask.
If you'd like to further understand how SEO, social media marketing, website design, mobile website design, SEO training and other specialized Internet Marketing Solutions will absolutely, without a doubt, grow your brand and increase your sales, we invite you to call us at 818.914.4122 or send an email to info@LancerMedia.com. We will be in touch quickly.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
