Your Website Logo Is Your Brand
Your website logo design is the brand by which your visitors and customers identify your company. It is literally the first thing your visitor notices when entering your website so the implications are rather large. A misdirected logo message or badly designed logo will turn your visitors off within seconds and be cause for them to leave your site without ever having the chance to research your products, services or your message. And once they've left your site, it is typical that they will never return.
Websites that do not have logos appear incomplete. As such, so will the website message. As a result, the visitor may infer that your product line is incomplete or your business unprofessional. Businesses that have websites with flat or misdirected messages or aesthetically displeasing logos will also be deemed unprofessional, mismanaged and not trustworthy.
Your website's logo is your initial opportunity to impress your website visitors. Do not disappoint. Each effort undertaken to improve your business or your website should be followed with this question: will my efforts increase sales?
Website Branding
Website Branding is the initial way by which your visitors identify and remember your company and company website. Carried over to company letterhead, building signs, offline promotional materials and you notice quickly that your logo becomes the interface between the visitor/potential customer and your company.
What does your logo say? What does it really say? Pass your logo to 10 people unfamiliar with your company and ask them how professional it is, if they would do business with your company, what it is they believe your company does, what it's message or mission is and how they perceive its performance. If the results are not consistent, you have a website branding problem.
Lancer Media will align your message and culture with a newly designed website logo and brand.
Website Logo Design According to Your Strategy and Message
A professionally designed website logo will communicate to your audience that your message and product line is clear, cohesive and professional. Once your branding efforts have passed that test, the website visitor will move forward to research your website's content and product offering. If your website is not optimized for search engine ranking, your visitors may never enter your site. If your website is not a true authority, if it does not answer every relevant question the visitor has, the visitor will look elsewhere. If your products are not appealing or fail to represent true product breadth, visitors fall out. But, first, begin with your logo.
Our website logos and our custom website designs are developed by our in-house family of experienced and seasoned website designers in accordance with your strategy and your message tone. We employ state-of-the-art graphics thus saving you time and money.
If your business strategy is cross-platform, we can assist you, as well. If you are redesigning your business logo or creating one for use on your website as well as your letterhead, building, promotional materials, print advertising materials or for TV use, we can prepare them also.
If you'd like to know how our Internet Marketing Solutions can grow your business through search engine optimization, social media marketing, human factors optimization, website design and online business strategy consulting, please give us a call at 818.914.4122 or send an email to info@LancerMedia.com.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
