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Lancer Media configures, implements and monitors website analytics for its clients. We continuously track visitor behaviors so that website optimization and conversion goals are optimized
What is Website Analytics?
Website Analytics is the process of tracking, collecting and analyzing data about visitors to your website. Website analytics provides you, the website owner, with a detailed view of how visitors interact with your website. In addition, website analytics helps website owners track and monitor campaign, conversion and ROI goals. Website analytics is the key to understanding your visitors and the effectiveness of your website in attaining its goals.
What Does A Website Analytics Program Track?
Website Analytics allows website owners to track visits from myriad sources: direct traffic (typing the domain name directly into a browser), referred traffic (clicks to your website from other websites) search engine traffic (visitors to your website that used a search term to find it). For example, Website Analytics permits website owners to ascertain the keyphrases used to access website pages, number of visits from a specific keyword, time spent on the site, bounce rate, new visitors, where the visitors are from, top landing pages, top exit pages, clicks per referring domain URL, sales conversions and ROI per keyphrase/campaign, and so much more. In an instant, Website Analytics tells us if our website visitors came from paid listings, organic listings, email marketing campaigns, affiliate programs or other direct referrals. In sum, Website Analytics tracks visitors and marketing campaign efficiencies so that the return on your website optimization investment or advertising investment can be optimized.
A View Into Visitor Behavior: Google's Free Website Analytics Tool
Google Analytics is ahead of the search engine pack in regard to understanding visitor characteristics and behaviors. Google Analytics offers the most comprehensive free website analytics tool available.
Google Website Analytics has the ability to generate online user reports that detail and consolidate user click behaviors. Website owners no longer need to rely solely on server log analysis or even subscription-based analytics software to make sense of their website traffic.
Website developers will find Google Analytics extremely useful because it allows easy tracking of the browser and platform version, browser version and screen resolution size of each visitor's computing device (PC, laptop, smartphone, iPad). Website developers use this pertinent information to better serve your visitors. For instance, they can identify areas of your website that might not be tailored to your current audience or they can identify a new audience that would require you to change the way your website is displayed.
For the marketing professionals, Google Analytics provides detailed reports on unique visitors entering your website, i.e., new vs. returning visitors, length of stay per visitor, number of page views, etc. The resulting statistical evidence can illustrate high website bounce rates, better performing products, competitive product pricing, and more.
Moreover, Google Analytics can categorize website visitors according to geography, repeat entrances to your website, preferred page visits, preferred product purchases – all with the intention of keeping visitors and customers loyal to your website. Google Analytics in particular and Website Analytics tools in general are geared to identifying your customer preferences and yielding metrics to allow you to retain those customers.
We Use Website Analytics to Measure the Effectiveness
of Our Website Optimization Efforts
Lancer Media sets up, configures, implements and monitors client website analytics tools. We continuously track and aggregate statistical data relating to your website and consult with you so that you understand the results and the implications. If website redesign is required to meet the needs of your customer demographic, we will work with you to implement it in a quick and seamless manner.
Don't have a dedicated developer staff to implement Website Analytics for your website? Lancer Media can do this for you. We have the knowledge and proficiency to modify your web pages to function properly with the website analytics software providers.
If you are currently investing in a pay-per-click (PPC) campaign, you need to be able to track and aggregate user types and user click behaviors by campaign which is essential to providing you with a detailed view of where your CPC marketing dollars are being spent. Why throw money away on CPC marketing campaigns that don't convert into sales? Well, you will never know they don't convert unless you have the statistical data to substantiate it. Installing and using website analytics, Lancer Media will tag your CPC marketing campaigns and establish conversion tracking so that each is distinct and accountable when calculating ROI.
Gone are the days of counters at the bottom of web pages. In today's world, every dollar spent on website marketing must be tracked and every website visitor understood. Website Analytics is the key to website marketing profitability.
If you'd like to know how our Internet Marketing Solutions can grow your business through search engine optimization, social media marketing, human factors optimization, website design and online business strategy consulting, please give us a call at 818.914.4122 or send an email to info@LancerMedia.com.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
