Viral & Social Media Marketing
The Benefits of Viral and Social Media Marketing – Web v2.0
How Do You Get More People To Visit Your Site?
"The best way to attract visits to your website is to create a buzz. Create a fun, emotional, even need-based reason for people to want to visit your website."
Viral marketing and social media marketing are methods to increase word of mouth advertising. Both marketing concepts are children borne of the new Web 2.0 era and Lancer Media, Inc. is poised to leverage the benefits of both on your behalf.
Web 2.0 is a more evolved World Wide Web experience. Where once data was privately held, it is now being shared in online social communities, blogs and wikis. Ordinary online users are now involved in the development and yes, even the success of online businesses. Viral marketing and social media marketing are now accepted techniques that leverage Web 2.0 tenets – promoting collective adoption of content, reaching out to the entire web not just to niches, and owning a unique source of data.
The field of search has evolved quite rapidly over the past decade. Search engines, in particular, have provided exposure to billions of website pages throughout the world based on advanced algorithms that do their best to return the most relevant results for any search keyphrase entered.
The issue that still confounds the search engines, however, is not discerning between properly presented websites but discerning between the type of businesses - good or bad - behind those website presences. For instance, does a search in Google or Yahoo for "best los angeles dentist" really deliver results for the best Los Angeles dentist? Although the dentist website has been holistically optimized, the answer is no in all likelihood. The website that positions on the front page of organic results for such a term has optimization engineers savvy enough to understand keyphrase demand for that industry and thus optimizes the website for that term and many other relevant ones. Holistic website optimization, a methodology developed by Lancer Media, Inc., not only focuses on front page organic positioning for myriad relevant keyphrases but addresses the issue of human factors and visitor conversion through website design and layout.
Referencing our previous keyphrase example, Google has attempted to provide results for the best actual Los Angeles dentist through means other than keyphrase research, source code and content optimization. It currently rewards websites for the quality of ethical incoming one-way links, logically viewing links as recommendations of one site by another. But, even that logic has been abused and devalued. Google also tracks and monitors website visitors reasoning that a website that is well visited is clearly offering something of interest and, therefore, should be positioned strategically to be exposed to more searchers that will find the content as useful as others before them.
Viral marketing and social media marketing are concepts that add a newer dimension to search –another useful capability that measures the value of content and serves it up in aggregate form.
Viral and Social Media Marketing Methodology
Viral marketing and social media marketing are new buzz words for a newly spawned industry that employ social media networking platforms to increase brand awareness, website or product visibility and sales. Social media marketing basically incorporates social media websites and communities into accepted online marketing models. Examples of social media networking platforms include blogs, forums, RSS, word of mouth advertising and even online press releases.
The idea behind viral and social media marketing is that, through blogs and forums, online content searchers will frequently re-visit a quality website, promote that quality through word of mouth - word of mouth advertising spreads ideas like, yes, a virus - and ultimately link to the website.
How do you get people to visit your site?
The best way to attract visits to your website is to create a buzz. Create a fun, emotional, even need-based reason for people to want to visit your website.
Lancer Media employs state-of-the-art viral and social media marketing vehicles to create that buzz including blogs and forums, of course, as well as social networking communities, press releases, quality graphical displays, photographs, crisp and well-produced videos, audio, and podcasts and, last but not least, text content that tugs at emotions.
Some industry analysts have argued that social media marketing is an effective method in promoting a company brand, a corporate or personal reputation and/or ideas, but also that the open nature of social media websites can be exploited to promote negative content.
Lancer Media is at the forefront of this trend and employs holistic website optimization methodology as well as effective search engine reputation management expertise to properly direct a positive social media marketing campaign.
Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.
