How Do You Get More People To Visit Your Site?
"The best way to attract visits to your website is to create a buzz. Create a fun, emotional, even need-based reason for people to want to visit your website."
Leverage Social Media Marketing to Increase Website Visitors & Sales
Creative viral brand marketing strategies increase word of mouth advertising and can increase the amount of website visitors and sales.
Where once data was privately held, it is now being shared in and amongsy online social communities, blogs, forums, discussion groups and wikis. This type of virtual sharing, a more evolved internet experience, is often referred to as Web 2.0. Ordinary online users are now involved in the development of and yes, even the success of online businesses. Viral marketing and social media marketing are now accepted techniques that leverage Web 2.0 tenets – promoting collective adoption of content, reaching out to the entire web not just to niches, and owning a unique source of data.
The field of search has evolved quite rapidly since Google was founded in 1998. Search engines, in particular, have provided exposure to billions of website pages throughout the world based on advanced algorithms that do their best to return the most relevant results for any search keyphrase entered. The issue that still confounds the search engines, however, is not that they can't discern between websites with quality content and content optimization - the search engine algorithms still do and will continue to value optimized websites with unique and current content. The issue is in how search engines attempt to measure the value of a website. For instance, does a search in Google or Bing for "best los angeles bakery" really deliver results for the best Los Angeles bakery? Although the website may have been holistically optimized, the answer is no in all likelihood. The website that positions on the front page of organic results for such a term has search engine optimization engineers savvy enough to perform keyphrase research for that industry and thus optimize the website for the most relevant in-demand keyphrases. Holistic website optimization, a methodology developed by Lancer Media, Inc., not only focuses on front page organic positioning for myriad relevant keyphrases but addresses the issue of human factors optimization and visitor conversion rates through website design and layout.
Do Links Matter As Much As They Used To?
Referencing our previous keyphrase example, Google has attempted to provide results for the best actual Los Angeles bakery in ways not necessarily related to search engine optimization. Google currently rewards websites for the quality of ethical incoming links, logically viewing links as recommendations by one site of another. But, even that logic has been abused and devalued. Google also tracks and monitors website visitors reasoning that a website that is well visited is clearly offering something of interest and, therefore, should be positioned strategically to be exposed to more searchers that will find the content as useful as others before them.
So, do links to a website still matter? Yes, they do. But, because of human nature and the failure of search engines to track intent, they have turned to social media marketing for help in measuring website value.
Can Social Media Marketing Really Increase My Website Rank?
Yes, social media marketing can increase the ranking of your website for specific keyphrases. Back in 2009, Google and Bing partnered with Twitter. The result of that partnership has been revolutionary. These search engines are now able to assign and measure website value based on retweets and User IDs. If a Twitter account (User ID) enjoys a significant number of followers and retweets a tweet with keyword-rich text, the referenced 3rd party website link in that retweet will enjoy what we used to refer to as "link juice". In this case, an altruistic notion has proven beneficial to the 3rd party website. In short, viral marketing and social media marketing are concepts that add a newer dimension to search - another useful capability that measures the value of content and serves it up in aggregate form.
How Lancer Media Leverages Viral and Social Media Marketing to Increase Your Website Ranking
The best way to attract visits to your website is to create a buzz. Create a fun, emotional, even need-based reason for people to want to visit your website.
Lancer Media is at the forefront of viral and social media marketing. We employ state-of-the-art techniques leveraging Twitter, Facebook, LinkedIn, StumbleUpon and other properties to create a buzz, engender emotion, brand your online business and increase website visitors and sales. We will establish, maintain, manage and monitor your social media profiles by adding rich content that will attract a significant amount of LIKES and FOLLOWERS.
In addition, Lancer Media is a video production company (and photography studio) that produces all categories of content intended to be virally spread across the internet. We optimize videos, establish YouTube channels with your brand, embed them on your site, and market them to your Fans and Followers. The idea behind viral and social media marketing is that those searching for content will frequently re-visit a quality website or engage in a quality social discussion and then promote that quality via "word of mouth", i.e., retweets, emails, social sharing. Social media marketing is so effective in distributing content that we now employ its advantages in managing online reputations.
If you'd like to know how our Internet Marketing Solutions can grow your business through search engine optimization, social media marketing, human factors optimization, website design and online business strategy consulting, please give us a call at 818.914.4122 or send an email to info@LancerMedia.com.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
