Social Media Marketing: Be Where Your Customers Are
"The best way to attract visits to your website is to create a buzz. Create a fun, entertaining, emotional, even a needs-based reason for people to want to visit your website."
Leverage Social Media Marketing to Improve Brand Awareness, Increase Website Visitors and Sales
Creative social media marketing triggers word of mouth advertising and can increase the amount of website visitors to your website and, thus sales.
Where once data was privately held, it is now being shared in and amongsy online social communities (Facebook, Twitter, Pinterest, StumbleUpon, LinkedIn, etc.), blogs, forums, discussion groups and wikis. This type of virtual sharing, a more evolved internet experience, is often referred to as Web 2.0. Ordinary internet users are now involved in the development of and yes, even the success of online businesses. Social media marketing is an accepted brand strategy that leverages Web 2.0 tenets – promoting collective adoption of content, reaching out to the entire web not just to niches, and owning a unique source of data.
The field of search has evolved quite rapidly since Google was founded in 1998. Search engines, in particular, have provided exposure to billions of websites and web pages throughout the world based on advanced algorithms that do their best to return the most relevant results for the keyphrase entered. The issue that still confounds the search engines, however, is not that they can't discern between websites with quality content and content that has been optimized - the search engine algorithms still do and will continue to value optimized websites with unique and current content. The issue is in how search engines attempt to measure the value of a website. For instance, does a search in Google or Bing for "Los Angeles SEO company" really deliver results for the best Los Angeles SEO company? Although the website may have been holistically optimized, you don't know if the top 10 websites listed are the best. The website that positions on the front page of organic results for such a term has search engine optimization engineers savvy enough to perform keyphrase research for that industry and thus optimize the website for the most relevant in-demand keyphrases. Holistic search engine optimization, a methodology developed by Lancer Media, Inc., not only focuses on front page organic positioning for myriad relevant keyphrases in Google, Bing and Yahoo! but addresses the issue of attracting more visitors through social media marketing, reviews and local search. Your business needs to be where your target market is.
Do Links Matter As Much As They Used To?
Referencing our previous keyphrase example, Google has attempted to provide results for the best "Los Angeles SEO company" in ways not necessarily related to search engine optimization. Google currently rewards websites for the quality of tweets, mentions, reviews in Google Places (and Yelp!), and backlinks to the website, logically viewing links as recommendations by one site of another. But, even that logic has been abused and devalued. Google also tracks and monitors website visitors reasoning that a website that is well visited is clearly offering something of interest and, therefore, should be positioned strategically to be exposed to more searchers that will find the content as useful as others before them.
So, do links to a website still matter? Yes, they do. But, because of human nature and the failure of search engines to track intent, they have turned to social media marketing for help in measuring website value.
Can Social Media Marketing Really Increase My Website Rank?
Yes, social media marketing can increase website rank for specific keyphrases. Back in 2009, Google and Bing partnered with Twitter. The result of that partnership has been revolutionary. These search engines are now able to assign and measure website value based on tweets. If a Twitter account enjoys a significant number of followers and retweets a tweet with keyword-rich text and links, the referenced 3rd party website link in that retweet will enjoy what we used to refer to as "link juice". In this case, an altruistic notion has proven beneficial to the 3rd party website. In short, social media marketing adds a newer dimension to search - another useful capability that measures the value of content - via peer to peer conversations and reviews.
How Lancer Media Leverages Social Media Marketing to Increase Your Website Ranking
The best way to attract visits to your website is to create a buzz. Create a fun, emotional, even needs-based reason for people to want to visit your website.
Lancer Media is at the forefront of social media marketing and employs state-of-the-art techniques leveraging Twitter, Facebook, LinkedIn, StumbleUpon, Pinterest and other properties to create a buzz, engender emotion, brand your online business and increase website visitors and sales. We will establish, code, maintain, manage and monitor your social media marketing profiles by adding design and rich content components that will attract a significant amount of LIKES, FOLLOWERS, PINS and so on.
In addition, Lancer Media is a video SEO and video production company (and photography studio) that produces all categories of video content intended to be virally spread across the internet. We optimize videos, establish YouTube, Vimeo, Metacafe channels with your brand, embed them on your site, and market them to your fans and followers. The idea behind social media marketing is that those searching for content will frequently revisit a quality designed website or engage in a quality social discussion and then forward it via retweets, reviews, posts, emails, social sharing, etc. Social media marketing is so effective in distributing content that we now employ its advantages in managing online reputations.
If you'd like to further understand how SEO, social media marketing, website design, mobile website design, SEO training and other specialized Internet Marketing Solutions can grow your brand and increase your sales, we invite you to call us at 818.914.4122 or send an email to info@LancerMedia.com. We will be in touch quickly.
Lancer Media, founded in 2001, is a Los Angeles SEO and Internet Marketing Solutions company.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
