Optimize Videos For Search Engines
Optimizing videos for search engines is quickly following in the footsteps of text-based websites. For years, website owners have sought to have their websites optimized so that each web page appears on the front pages of organic search listings in Google, Yahoo! and MSN for each relevant keyphrase term. In fact, attaining front page positioning for websites is still the primary online marketing strategy employed by website owners to attract visitors and to sell goods and services.
Moreover, search was once confined to text. Pull up Google, Yahoo!, MSN or another search engine, plug in your search term, click search and within seconds, text listings are presented, 10 per page. Today, search has expanded to include any method by which online visitors find information, i.e., text, images, audio, books and especially video search.
Despite the onslaught and popularity of blogs, forums, online communities and newsgroups, even these online marketing efforts can be employed to drive visitors back to a central website property. Optimizing videos for search engines is another important online marketing strategy designed to market goods, services, music, and people, and are oftentimes used to drive visitors back to a central website to complete the branding or sales process.
Optimizing video for search engines is in its infancy which presents a marvelous opportunity to get your businesses video on the front page of Google Video or Yahoo! Video Search.
Lancer Media, Inc. has preached the gospel of video optimization for search engines and online marketing purposes for a while now.
Video search will soon rival text search as a primary search method due to the following factors:
- Videos are entertaining and fun to watch; only about 50% of all of website content is read;
- Videos are quick to watch;
- Pictures are worth 1,000 words - a visitor to your website may need 30 minutes, 1 hour or 2 hours to thoroughly read and understand your text message whereas a smartly produced video can transmit the same message in 3 minutes or less;
- Videos bring people, products, ideas and strategies to life;
- Videos provide website owners with another effective and cost-friendly media channel to market their goods, services, employees and facilities.
Video and Website Optimization
Optimizing videos for search engines is really like optimizing website content for search engines. In other words, video optimization and website optimization are like concepts. Whereas websites contain text that can be read and indexed by the search engines, soon search engines such as Google and Blinkx will be able to "read" videos. Videos are already indexed based on tagging. Moving forward, video scripts must now be optimized as well as tagged in order to appear atop the video and web search listings.
Lancer Media, Inc. is uniquely positioned to optimize, script, plan, produce and market your video in the online video search engine marketplace.
Lancer Media, Inc. is uniquely positioned to optimize, script, plan, produce and market your video in the online video search engine marketplace. We are like no other company in the world. We began as a search engine optimization research company many years ago. We coined the term holistic website optimization which is derived from business strategy as well as myriad human factors and optimization techniques. We understand and each day succeed in attaining top organic positions for client website properties for myriad relevant search terms. Our keyphrase optimization expertise combined with content and script optimization and video production services afford you the chance to beat your competitors to the punch, to gain front page positioning in the search engines for your video long before any one else realizes the importance of this strategy.
Lancer Media, Inc. will produce and optimize your video for placement and ranking on the front pages of Google Web Search and Google Video.
Currently, videos are tagged like blogs. Blogs are tagged with meta names or meta search terms in order to give the blogging community, i.e., Digg, Technorati, del.icio.us, etc. an idea of what your blog is about.
Now, let's turn to video. Say your video is about Elton John and Marilyn Monroe. You must make sure to include "Elton John" and "Marilyn Monroe" tags in your video submission in order for the video listing to appear when those entertainer's names are entered in a video search. Google cannot read or hear the video which is why proper tagging is imperative. However, very soon Google and Blinkx will be able to read video and images like they can read the text in websites. So, if it's imperative to optimize text, can you see how important it is to optimize video scripts for search engines? Thus, we are in an era where video and search engine optimization are merging and will be synonymous with text optimization.
Google Universal Search - combining Video Search with Text Search
Google, since May 2007, has marketed Google Universal Search which is a vertical search integration tool that incorporates text, books, video, and images in a natural web search. In days past, Google only presented text, i.e., website listings, in natural web search listings then only recently began including relevant topical images on top of the natural organic search listings. These images did not take the place of any of the ten (10) text web listings on each page. They merely sat on top of the natural web listings.
However, with Google Universal Search, the top ten (10) web (text) search listings are infused with video and book listings. The image listings still appear on top if relevant images are located. In case visitors are interested in video search and the video of choice does not appear in the natural organic web listings, they can still click on the Video link at the top of web listings for a complete video-only search.
Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.
