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Video SEO: Ranking Videos for Web and Video Search Engine Inclusion
Lancer Media, Inc. is like no other internet marketing solutions company. We are uniquely positioned to optimize, script, plan, produce and market your online videos. We complement our video SEO expertise with empirical SEO, SEO copywriting and social media marketing expertise so that your video not only ranks high in web and video search but also spreads virally.
What Does It Mean to Optimize My Video?
Video SEO, or video search engine optimization is akin to search engine optimization. For years, website owners have sought to have their websites optimized so that each web page would appear on the front pages of the organic search listings in Google, Bing, and Yahoo! for each relevant, in-demand and targeted keyphrase term. In fact, attaining front page positioning for websites is still a primary internet marketing strategy employed by website owners to attract visitors and to sell more products and services. But, with the advent of YouTube a few years back (subsequently purchased by Google) and laptop/smartphone video technology advancements, video production and editing has become easy and enjoyable. But, with millions of videos hosted on YouTube, Vimeo, Metacafe et al, how would a search user locate videos of interest? Well, through the process known as video tagging. Tag your video correctly with keywords that describe the genre, industry, interest and people in the video and that video will appear on a results page when a user employs any of those terms in a video search (video titles and descriptions should also be optimized and, if the video is hosted or embedded on a web page, optimized content should accompany it). Video SEO (tagging videos in this case) is important because, like images, search engines can't read, view (or listen) to video. Like images, tagging video correctly is a primary way for search engines to know what the video is about. There are now advancements in search engine algorithms where references to a video can give the search engines an idea of the video content, i.e., referencing the video in website content, tweeting/retweeting, emails (Google crawls your Gmail accounts).
Be Where Your Target Market Is
Search was once confined to search engines. Pull up Google, Yahoo!, or Bing, type in your search term, click search and within seconds, you're presented with organic listings and Sponsored Ads. But today, search engine optimization has become a component of the larger "search" umbrella where once the two terms were ubiquitous. We define the term "search" to include any method by which online visitors find information they need, i.e., search engines for web, image and video, blog aggregators, online communities like product comparison sites, mobile apps, Facebook, Twitter, Pinterest, StumbleUpon, forums, and so on.
Video SEO is another important online marketing strategy designed to market products, services, ideas, brands, and people, and are oftentimes used to drive visitors back to a central website to complete the branding or sales process.
Video SEO is still in somewhat of an embryonic stage which presents a tremendous opportunity to get your business video on the front page of the search engines for your relevant keywords.
Ignore Video SEO At Your Own Peril
Lancer Media has preached the gospel of video SEO for years.
Video search will/does rival text search as a primary search method due to the following factors:
- Videos are entertaining and fun to watch - our empirical evidence suggests that 35% of all of website content is read;
- Videos are quick to watch and appeal to our time-challenged society
- Pictures are worth a thousand words - a visitor to your website may need 30 minutes, 1 hour or 2 hours to thoroughly read and understand your message whereas a smartly produced video can transmit the same message in 1 minute or less;
- Videos bring people, products, ideas and strategies to life;
- Videos provide website owners with another effective and cost-friendly media channel to market products, services, employees and facilities.
- Google Universal Search - Google, since May 2007, has marketed Google Universal Search which is a vertical search integration tool that incorporates text, books, video, images, and local results in a natural web search. Before that, Google only presented text, i.e., website listings, in natural web search listings.
We'll Produce & Optimize Your Video
Lancer Media began as a search engine optimization research company many years ago. We coined the term holistic search engine optimization which is based in business strategy as well as human factors-, website- and conversion optimization techniques. We understand and each day succeed in attaining top organic positions for client website properties for hundreds of relevant search terms. Our SEO expertise combined with copywriting, script optimization, and video production services afford you the chance to beat your competitors to the punch, to gain front page positioning in the search engines for your video long before any one else realizes the importance of this strategy.
If you'd like to further understand how SEO, social media marketing, website design, mobile website design, SEO training and other specialized Internet Marketing Solutions can grow your brand and increase your sales, we invite you to call us at 818.914.4122 or send an email to info@LancerMedia.com. We will be in touch quickly.
Lancer Media, founded in 2001, is a Los Angeles SEO and Internet Marketing Solutions company.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
