Rank Your Video and Watch As It Spreads Virally
Lancer Media, Inc. is like no other online marketing solutions company. We are uniquely positioned to optimize, script, plan, produce and market your video. We are able to complement our video optimization expertise with tenured SEO, content development and social media marketing expertise so your video not only ranks high in web and video search but also spreads virally.
What Does It Mean to Optimize My Video?
Video search engine optimization is akin to website optimization. For years, website owners have sought to have their websites optimized so that each web page would appear on the front pages of the organic search listings in Google, Yahoo! and Bing for each relevant and targeted keyphrase term. In fact, attaining front page positioning for websites is still a primary online marketing strategy employed by website owners to attract visitors and to sell more goods and services. But, with the advent of YouTube a few years back (subsequently purchased by Google) and laptop/smartphone video technology advancements, video production was made easy and enjoyable. But, with millions of videos hosted on YouTube, how would a search user locate videos of interest? Well, through the process known as tagging. Tag your video correctly with keywords that describe the genre, industry, interest and people in the video and that video will appear on a results page when a user employs any of those terms in a YouTube search (or search engine search). Tagging videos (optimizing videos) is important because, like images, search engines can't read, view (or listen) to video. Like images, tagging video correctly is the only way for search engines to know what the video is about. There are now advancements in search engine algorithms where references to a video can giv the search engines an idea of the video content, i.e., referencing the video in website content, tweeting/retweeting, emails (don't think Google isn't crawling your GMAIL accounts).
Be Where Your Target Market Is
Search was once confined to search engines. Pull up Google, Yahoo!, or Bing, type in your search term, click search and within seconds, you're presented with organic listings and Sponsored Ads. But today, search engine optimization has become a component of the larger "search" umbrella where once the two terms were ubiquitous. We define the term "search" to include any method by which online visitors find information they need, i.e., search engines for web, image and video, blog aggregators, online communities like product comparison sites, mobile apps, Facebook, Twitter, forums, and so much more.
Optimizing videos for search engines is another important online marketing strategy designed to market goods, services, ideas, brands, and people, and are oftentimes used to drive visitors back to a central website to complete the branding or sales process.
Optimizing video for search engines is still in somewhat of a beginner's phase which presents a marvelous opportunity to get your business video on the front page of the search engines.
Ignore Video Optimization At Your Own Peril
Lancer Media has preached the gospel of video search engine optimization for years.
Video search will rival text search as a primary search method due to the following factors:
- Videos are entertaining and fun to watch - only about 50% of all of website content is read;
- Videos are quick to watch - appeals to our time-challenged society
- Pictures are worth 1,000 words - a visitor to your website may need 30 minutes, 1 hour or 2 hours to thoroughly read and understand your message whereas a smartly produced video can transmit the same message in 3 minutes or less;
- Videos bring people, products, ideas and strategies to life;
- Videos provide website owners with another effective and cost-friendly media channel to market their goods, services, employees and facilities.
- Google Universal Search - Google, since May 2007, has marketed Google Universal Search which is a vertical search integration tool that incorporates text, books, video, and images in a natural web search. Before that, Google only presented text, i.e., website listings, in natural web search listings.
We'll Produce & Optimize Your Video
Lancer Media began as a search engine optimization research company many years ago. We coined the term holistic website optimization which is based in business strategy as well as human factors-, website- and conversion optimization techniques. We understand and each day succeed in attaining top organic positions for client website properties for hundreds of relevant search terms. Our website optimization expertise combined with content and script optimization and video production services afford you the chance to beat your competitors to the punch, to gain front page positioning in the search engines for your video long before any one else realizes the importance of this strategy.
If you'd like to know how our Internet Marketing Solutions can grow your business through search engine optimization, social media marketing, human factors optimization, website design and online business strategy consulting, please give us a call at 818.914.4122 or send an email to info@LancerMedia.com.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
