Google positioning for move into U.S. radio

Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
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How Specialized Engines Could Make Web Search Better

Google's new tool, which lets anyone build a specialized search engine, could be the key to advancing Web search.
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Who's Who In Local Search

Although the major services get most attention, there are dozens of players in the local search space and lots of opportunities for search marketers to use highly targeted services to reach users looking for local products and services.
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Gates: Microsoft trails Google, but is 'patient'

Microsoft Corp. co-founder and Chairman Bill Gates said late Tuesday the software giant isn't ready to heavily promote its Internet search service, but will do so when its offering can better compete with that of chief rival Google Inc.
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Search Engine Optimization or SEO is categorized as a process by which a website is developed to not only attract new and targeted visitors that convert to buying customers but also as one where the website must position exceptionally high in the search engine database in order for the website to be clicked on by the potential customer.

A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to pay-per-click advertisements (positioned on the right side of a search page, i.e., Google), a search engine visitor runs out of interest before reaching the end of the first page if a relevant website is not found. Thus, the difference between front page placement and last place placement is significant.

Google Website Guidelines

Lancer Media, Inc. adheres to strict Google guidelines for optimizing, designing and ranking websites

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Don't use unauthorized computer programs to submit pages, check rankings, etc.

Expert Website Search Engine Optimization (SEO) Consulting

Lancer Media began as a website / search engine optimization research company in 2001. Today, we offer you the fruits of our research that has proven for so many of our clients to be invaluable tools that will ensure top 10 Google rankings for the lifespan of their websites.

Lancer Media will provide Website Search Engine Optimization (SEO) Consulting Services to your business especially if your business is equipped with an online marketing infrastructure to implement our website optimization and marketing suggestions. We will assume the role as your expert website / SEO consultant while developing a search engine website optimization marketing plan for your business units to follow and implement that will ensure your website’s and sub-domains success. We will work with your business units side-by-side to ensure that every critical optimization and marketing factor is understood and instituted on your website.

Our 10 Steps to Proficient ROI-Based Search Engine Website Optimization Marketing

In-depth Client Website Strategy Consultation, Website Design Analysis & Website Optimization Analysis;
In-depth Keyword Research & Analysis – the foundation of a website’s optimization strategy;
Metatag Optimization Analysis;
Content Optimization Analysis;
Current Link & Link Building Analysis – both reciprocal and one-way incoming links;
Website Design Analysis to ensure conversion – may involve a design tweak or a complete re-design;
Search Engine Website Optimization Marketing Plan Deliverable;
Client Consultation re: Business Plan Deliverable;
Client Consultation re: Business Plan Implementation;
Client Follow-up.

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.

Lancer Media Talks Reputation Management

Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information, according to Fred Palmerino, CEO of Los Angeles-based Web optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.
(read the full article )

BigDaddy Means Big Changes at Google

With comments from Fred Palmerino, President, Lancer Media

One of the most popular forms of exercise among many search engine optimizers—both the third-party firms that do it for others and the advertisers who spiff up their own Web pages for better natural search rankings—is a periodic workout called "chasing the algorithm".(more on Big Daddy)