Los Angeles SEO Training Classes and Seminars
Experts in SEO Since 2001
Learn How to Properly Optimize and Market Your Website in One Day
Benefit from 16 Combined Years of SEO, SEM and Website Design Expertise
Investing in your SEO development and the SEO development of your employees yields optimum ROI. Why? By "teaching you how to fish", we teach you the skills necessary to effectively promote and profit from your website and your brand which enables you to spend the monies designated for an "outsourced" SEO company on other business initiatives.
In one day, we'll teach you the SEO and Social Networking techniques required to elevate your personal or business website to the front pages of the search engines.
Each Los Angeles SEO Seminar and Class is taught by Fred Palmerino, President, and Kevin Bush, Vice President of Technology, both of Lancer Media, Inc.
Mr. Palmerino and Mr. Bush offer 16 years of combined SEO, website design and internet marketing experience. Each class/seminar is designed to be interactive thus offering participants the opportunity to gain hands-on experience and contoured curricula customized to their websites and skill levels.
Who Will Benefit from Our Interactive SEO Training Seminar?
- SEO beginners
- Owners of websites and blogs, complex and basic, static or database-driven, personal or business
- You or an employee that needs a brush up on the latest SEO techniques
- You or an employee that recognizes the need for SEO but doesn't know what to do or where to begin
What You Can Expect to Learn at the SEO Training Seminar
You will learn how to optimize and market a website so that it positions on the front page of the search engine's organic listings, converts a visitor to a customer through proven human factors methodologies and gains brand awareness by leveraging the power of social networking sites. In addition, we will teach you the right way to develop, market and monitor a SEM campaign (pay-per-click advertising).
- Some of the Website Optimization Techniques That You'll Learn
- Learn how to identify relevant keyphrases that your target market uses to locate your products or services.
- Learn how to develop and optimize source code "tags".
- Learn the rules behind developing content and then optimizing it.
- Learn how to name and optimize images.
- Learn how to properly create web page URLs.
- Learn how and why the content on one page affects the ranking of another.
- And so much more.
- Some of the Website Design Optimization Techniques That You'll Learn
- Learn how to design a web page that entices your visitors to do what you want them to do.
- Learn about web page "hot zones".
- Learn How To Make Money with Pay-per-Click (PPC/CPC) Advertising
- Learn how to set up a PPC campaign and the golden rules of budgeting. Seems simple but not many succeed.
- Learn how to choose the profitable keyphrases and why the keyphrases identified for organic ranking are not always relevant for a PPC campaign.
- Learn how to write ads that entice click-throughs (CTRs).
- Learn how to create Ad Groups from the list of keyphrases you've selected.
- Learn How To Leverage Social Networking
- Learn how to use social networking website properties to brand your online business and promote sales.
- Learn How to Manage Your Personal or Business Reputation
- Learn the techniques that will enable you to push negative personal or business website listings off the front page of the search engines.
About Lancer Media, Inc.
Lancer Media is an online marketing solutions company specializing in website optimization, social media marketing, website design (human factors optimization) and reputation management as well as database development, direct email marketing campaign development and management, and SEM marketing development and management. We are headquartered in Los Angeles, California and adhere to strict white hat and holistic website optimization practices.
Lancer Media’s competitive advantage is its experience and mastery of organic SEO practices and human factors design optimization combined with an above-average commitment to client satisfaction and respect. We are ethical, reliable, and deliver more than we promise.
Call Us for More Details About The SEO Training Seminar: 818.914.4122.
SEO & Reputation Management Testimonial
The Kern County Scottish Society was in a PR crisis and only had less than one week to fix it. We Googled reputation management companies, found Lancer Media, Inc. left a message and within a couple of hours Fred Palmerino returned our call. One day later, he devised a new inventive idea for managing our reputation. Prior to Lancer Media's reputation management efforts, our search listing, which appeared on the front page of Google for keyphrases related to the Games, was within four (4) search results of the hate group's website. After 48 hours of working with Lancer Media, our listing was separated eight (8) positions away from the negative listing, and after 72 hours, the hate group website listing was relegated to the 2nd page, clear away from our good name. LancerMedia.com did not let up on their PR offensive. Rather, the website optimization and reputation management firm worked tirelessly through the weekend and during the early parts of the week to put more distance between us and the offending group. In the end, the Bakersfield Scottish Games was a success.
- Kern County Scottish Society
If you'd like to know how our Internet Marketing Solutions can grow your business through search engine optimization, social media marketing, human factors optimization, website design and online business strategy consulting, please give us a call at 818.914.4122 or send an email to info@LancerMedia.com.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
