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"Yesterday, a new client said he Googled keyphrases we used to optimize my website and he found me!" (More) |
"Finally, someone who can put it together without [breaking] the institution!!" (More) |
Lancer Media is a Los Angeles SEO Company Providing
Researched-based, Seasoned Search Engine Optimization Services
to Individuals and Companies Worldwide. Since 2001.
You've heard about search engine optimization. You've been told that your website is probably in need of it but you're really not quite sure what it is. You know it involves keyword research and title tag/metatag development/optimization, copywriting and content SEO, a few backlinks and maybe some mentions from social media marketing vehicles such as Facebook, Twitter, LinkedIn, Pinterest, etc.
Lancer Media, a Los Angeles SEO company, defines search engine optimization differently than most every other SEO company. Search engine optimization needs to be defined in a holistic sense. Defining something as holistic means that it is part of, characterized and explained by its relation to the whole - and whole, in this case, refers to the goal of your website. For example, the reason you need SEO is so that you can make more money from your website. To make more money, you need more visitors and to increase the amount of visitors to your website, it needs to be where visitors can see it which is preferably on the front page of Google's organic listings (SERPs). We attempt to use Google ubiquitously as a reference to all search engines yet we can't escape the fact that Google accounts for about 85% of all search engine queries; Bing and Yahoo rank a distant 2nd.
What is Holistic Search Engine Optimization?
So, when we make a point of saying that our Los Angeles SEO services are holistic, we are saying that we will utilize our honed SEO skills, learned empirically and through research since 2001, to rank your site on page 1 of Google and increase visitors to your website. But, we will also leverage our human factors optimization expertise to ensure that your website will achieve the desired goal once visitors do land on it - capturing them and ensuring that they convert to buying customers, send an email, call your offices, complete your contact form, sign up for a newsletter, etc. We define human factors optimization as the study of functional influences on visitors and thus, it is directly related to website design. Your website must be designed and developed so that the pages load quickly, that visitors understand what it is that you do, and that they can navigate anywhere on the site in one click or less. Oh yes, and as important, visitors must be able to easily and efficiently perform the action that you want them to perform. Website design is part graphical design and part ergonomic design. Ergonomic design is the human factors component.
Lancer Media, since 2001, has sometimes been the lonely SEO voice in the wilderness decrying the SEO-only strategy. You are not in business to rank for keyphrases on Page #1 of Google organic. Yes, ranking is part of your website marketing strategy but it's not why you're in business. You're in business to sell your product, service, ideas and opinions. Lancer Media is highly skilled at and geared toward search engine optimization as a vital tool that increases visitors to your website but we are also just as adamant about the need for your website to be properly coded to allow the Google and the other search engines to crawl each web page and just as adamant about the website being able to capture its audience, increase time spent on site, and ultimately, entice the visitor to perform the action or actions that you deem most important to your business goal.
If you focus on getting the visitors and not capturing them,
your SEO efforts will be wasted.
If you focus on getting the visitors and not capturing them, your SEO efforts will be wasted. This is why Lancer Media excels as a Los Angeles SEO company. We excel - truly excel - in SEO. We began our company as a research-based SEO company in an apartment in Los Angeles. We didn't receive a dime from clients back in the beginning as we tested search engine algorithm effects on website ranking. We succeeded in our testing and now are able to advise individuals and companies on tactical SEO strategies and techniques as well as offer Los Angeles SEO training classes.
Lancer Media's Search Engine Optimization Plan
What You Can Expect
We begin the search engine optimization process by conducting an initial in-depth business and website strategy session with the client, the purpose of which is to identify, among other important variables, business mission and goals, focal products and services offered, and future product and service offerings coming to market in the next 3-18 months. We then install Google Analytics on the client website so that we can track and analyze visitor behaviors. Next, we perform keyphrase research to determine the correct mix of in-demand keyphrases relevant to the website's business model. Keyphrase research and analysis is the foundation upon which the success of website optimization rests.
Holistic search engine optimization or holistic SEO allows Lancer Media, a Los Angeles SEO company, to rank your website for every business-relevant and targeted keyphrase. Remember: every keyphrase for which your website ranks in Google, Bing or Yahoo is a revenue opportunity no matter the competitive factor.
Although we are headquartered in Los Angeles, we provide SEO services, website design and comprehensive internet marketing solutions for individuals and companies all over the world.
After the keyphrase research phase is complete, we assign them to relevant web pages, develop and optimize title tags and description metatags then edit, develop and optimize website content. Website content optimization, a process that contains many empirical techniques, is as important to ranking a website in the organic listings of Google as title tag optimization or backlinking. The two optimization targets must work harmoniously and be in-sync. Once we've completed the SEO process, we turn our attention to attracting high quality, white hat links from other respected and weighted website properties.
Search Engine Marketing (SEM)
A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to search engine marketing ads (i.e., positioned on top of, on the bottom of, and to the right of Google's organic listing results), a search engine visitor runs out of interest if he or she has to surf beyond Page 1. Thus, the difference between front Google AdWords ranking and page 2 ranking is significant. Our search engien marketing process is designed to leverage a subset of the keywords that have been chosen for organic search engine ranking. That is, we target action keywords, keywords that are descript with intent. We typically perform a 2-week test so that your ad budget can be directed to Ads and keywords that convert and provide ROI.
SEO Statistics
Why Search Engine Optimization Is Important To Business Success
- 77% of search users click the organic listing rather than the paid sponsored listing while 67% of search users purchase products and services through organic search results. The actual percentages are not important. The takeaway is that organic results are trusted more than paid listings because websites "earn" their way on to the front pages of Google (search engine organic listings).
- 62% of searchers will click on a website listing on the first page of search results - includes both organic and PPC
- First page organic search engine rankings convert 194% more sales. (ISEDB.com)
- First page organic search engine rankings attract 600% more visitors to your website. (ISEDB.com)
- Each month, over 1.5 billion people use search engines to buy your products and services.
Search Engine Optimization Is An Investment - Perform Due Diligence
Each dime you spend on SEO or search engine optimization should be viewed as an investment and you should, therefore, expect to earn more than what you paid for it. We refer to this as the website's return-on-investment (ROI). We pay special attention to this as we partner with our clients. Therefore, in your research to choose a LA SEO company, do your due diligence. Make sure to choose a reliable Los Angeles SEO company that understands the nuances and complexities of search engine optimization in particular, and "search" in general. A good SEO company values its clients and partners with them, willingly shows its website keyphrase ranking results for other clients, offers references, and places a fair price on its product and service. A valued SEO company is reliable, professional, detailed and ethical. Ask about the timeframe in which they plan to execute their SEO phase. The professional and reliable SEO companies seek to establish long-term relationships, truly care about your business and will grow with your business.
If you'd like to further understand how SEO, social media marketing, website design, mobile website design, SEO training and other specialized Internet Marketing Solutions can grow your brand and increase your sales, we invite you to call us at 818.914.4122 or send an email to info@LancerMedia.com. We will be in touch quickly.
Lancer Media, founded in 2001, is a Los Angeles SEO and Internet Marketing Solutions company.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
