Effective Search Engine Reputation Management and Reputation Defender for Corporations and Individuals
Need to fix and repair your damaged online corporate or individual reputation?
How We Helped the Kern County Scottish Society Manage their Online Reputation
The Kern County Scottish Society was in a PR crisis and only had less than one week to fix it.
The previous year, our annual Bakersfield (CA) Scottish Games had unjustly earned a bad reputation after a hate group had caused a disruption at the event. Our non-profit, educational group of volunteers had fixed the problem regarding security and had made extra efforts to demonstrate to the community that our Scottish Games was diverse and that we welcomed all ethnicities to the cultural celebration. We learned, however, that this disruption was only the beginning.
This year, the hate group had successfully deployed the name of our Games on their website so that their group would appear alongside ours whenever our Games were Googled. Upon seeing this, the community reacted in panic. Sponsors of the Games threatened to pull their financial support and ticketholders debated whether to attend at all. We needed immediate help with our Internet reputation and found it in the form of Fred Palmerino at Lancer Media.
Eight days prior to the Games, we, the Kern County Scottish Society, Googled reputation management companies, found Lancer Media, Inc. and left a message requesting immediate assistance for our online reputation management issue. Within a couple of hours, Fred Palmerino returned our call. Twenty-four hours later, he devised a new inventive idea on how to pour positive information about our group onto the Internet.
Within 48 hours, positive PR on commercial websites, blogs, forums, and personal websites started to separate our Society’s good name from the negativity that had plagued us the previous year and in the days leading up to this year’s Games.
LancerMedia.com did not let up on their PR offensive. Rather, the website optimization and reputation management firm worked tirelessly through the weekend and during the early parts of the week pouring credible press releases onto the Internet that successfully separated our name from any hate group in time for the Games.
In the end, the Bakersfield Scottish Games was a success.
For those of you interested in statistics, let us give you some numbers. Prior to Lancer Media’s reputation management efforts, our search listing, which appeared on the front page of Google for keyphrases related to the Games, was within four (4) search results of the hate group’s website. After 48 hours of working with Lancer Media, our link was separated by eight (8) listings, and after 72 hours, the hate group website listing was relegated to the 2nd page, clear away from our good name. A combination of radio, television, and newspaper ads combined with the incredible work of Lancer Media also increased our website traffic by 63% for this time period, year-over-year.
How Easy Is It to Damage a Well-earned Reputation?
Blogs, forums and social media websites are advanced, accepted and quick methods of promoting corporate brands, personal reputations, products, services and ideas to the general online public in a short amount of time. Blogs are online diaries where authors can wax poetic about any topic on any given day. Some blogs are topic specific but most vary in topic from day to day. Forums encourage stream of conscience writing but differ from blogs in two marked ways: first, they encourage written conversation and feedback, and second, they are topic specific.
Defend and Manage Your Online Reputation
Because we understand Search and Social and Viral Marketing, Lancer Media, Inc. is used by corporations, organizations and individuals to defend and manage their reputations.
Most of the time, blogs are positive essays on life topics ranging from product analyses to political views to general news editorials to favorite bands and music. There are instances, however, when those views can become negative online assaults on corporate brand and personal (individual) reputations. Forums are no different: Since online forums encourage multi-way textual conversations, the propensity for assaults on corporate brand reputation or personal reputations in this medium is great, as well. Since bad news travels quicker than positive news, a bad reputation for service, product, reputation, history or values could damage and negatively affect current partnershps, future business sales, business perception, business brand name, as well as friendships and family unity.
If you are suffering from a damaged online reputation, we invite you to talk with us about our reputation defender methodology as well as our reputation management methodology. We know how you feel: alone in an online world you don't quite understand, violated as if someone or some people have just robbed you of a possession and a bit uncomfortable because people tend to believe what they read from the search listings.
We're easy to talk with and we promise you will come away knowing and believing that we are your partners and will not stop working until the slate is clean. If you want to call, please call 818.995.7861 or you may complete our Lancer Media Contact Form.
We’ll develop a comprehensive search engine reputation management campaign to fix and repair your hard earned name and brand reputation.
How to Fix, Repair and Defend Your Corporate Brand or Personal Internet Reputation
For years, Lancer Media has been ahead of the curve by employing holistic website optimization as well as advanced viral and social media marketing techniques to manage, monitor and control damaged corporate brand identities and personal reputations on the internet. The intention is simple: wipe away or push negative content about a corporation, person or group off the front page of the search engines organic listings and replace it with updated content that reflects your true, current identity.
Our effective online reputation management methodology focuses on more than internet blogs and forums. We also develop public relations content for video-sharing sites, community websites, networking sites, internet discussion boards and online newsgroups, all of it important and well-regarded social media that is available to us to fix, repair, defend and manage your damaged reputation.
We are quick to respond to your needs and you will see that the results of our online reputation management efforts manifest in very short timeframes.
Help us get to know you. Call Lancer Media, Inc. for a free, initial consultation today.
Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.
