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The Most Effective Reputation Management Program
for Individuals, Businesses and Corporations
Michael L., Washington, D.C. - "I can say without any doubt that your reputation management sevices helped me keep my job and my security clearance. I know the government did a web search on me and only found positive info. Your reputation management services managed to push all the erroneous info those witches posted about me, right to the very end of the web, and the work you posted right to the very front. I will never forget the feeling of hopelessness I was feeling until the night I called you. People should know that there really is a reputation management service to protect folks from internet intimidation."
Reputation Management Case Study
How Our Reputation Management Services Helped the Kern County Scottish Society
The Kern County Scottish Society (KCSS) was in a PR crisis and only had less than one week to fix it. KCSS recounts the story of how Lancer Media, in one week, put its reputation management strategy to work and pushed all negative publicity off of the front page of Google and saved the Scottish Games.
The Backstory
The previous year, KCSS' annual Bakersfield (CA) Scottish Games had unjustly earned a bad online reputation after a hate group had caused a disruption at the event. Their group of volunteers had temporarily fixed the security problem and had made extra efforts to demonstrate to the community that the Scottish Games were indeed diverse and that they welcomed all ethnicities to the cultural celebration. KCSS learned, however, that this disruption was only the beginning.
This year, the hate group had successfully co-opted the name of the Scottish Games for use on their website so that their group would appear above or below KCSS' website whenever the Games were Googled. After seeing this, the community reacted in panic. Sponsors of the Scottish Games threatened to pull their financial support and ticketholders debated whether to attend at all.
The Solution As Recounted By KCSS
Eight days prior to the Scottish Games, we, the Kern County Scottish Society, Googled reputation management companies, found Lancer Media, Inc. listed in the SERPs and left a message requesting immediate assistance for our online reputation management issue. Within a couple of hours, Fred Palmerino returned our call. Twenty-four hours later, he devised a custom and creative reputation management plan that explained how to pour positive information about our group onto the Internet.
Within 48 hours, positive PR on commercial websites, blogs, forums, and personal websites started to separate the KCSS' good name from the negativity that had plagued us the previous year and in the days leading up to this year's Games.
Lancer Media, a Los Angeles SEO and Internet Marketing company, did not let up on their PR offensive. Rather, the search engine optimization and reputation management firm worked tirelessly through the weekend and during the early parts of the week pouring credible press releases onto the Internet that successfully separated our name from any hate group in time for the Games.
In the end, the Bakersfield Scottish Games were a success.
For those of you interested in statistics, let us give you some numbers. Prior to Lancer Media's reputation management efforts, our search listing, which appeared on the front page of Google for keyphrases related to the Games, was within four (4) search results of the hate group's website. After 48 hours of working with Lancer Media, our link was separated by eight (8) listings, and after 72 hours, the hate group website listing was relegated to the 2nd page, clear away from our good name. A combination of radio, television, and newspaper ads combined with the incredible reputation management work of Lancer Media also increased our website traffic by 63% for this time period, year-over-year. KCSS needed immediate help mananging their online reputation and found it in Lancer Media.
How Easy Is It to Damage a Well-earned Online Reputation?
Social networks, blogs, forums and reviews are today considered accepted and quick methods of promoting corporate brands, personal reputations, products, services and ideas to the general online public in a short amount of time. Social networks are now the predominant medium used to communicate messages, thoughts and opinions. However, not all messages, thoughts and opinions are positive. Blogs are online diaries where authors can wax poetic about any topic on any given day. Some blogs are topic specific but most vary in topic from day to day. Forums encourage stream of conscience conversational writing but differ from blogs in two marked ways: they encourage written conversation and feedback, and they are category- or topic-specific.
Defend and Manage Your Online Reputation
Because we understand the true nature, nuances and complexities of search engine optimization as well as social media marketing, Lancer Media is used by corporations, organizations and individuals to defend and manage their online reputations.
Most of the time, blogs are positive essays on life topics ranging from product analyses to political views to general news editorials to favorite bands and music. There are instances, however, when those views can become negative online assaults on corporate brand and personal (individual) reputations. Forums are no different: since online forums encourage multi-directional conversation, the propensity for assaults on corporate brand reputation or personal reputations in this medium is great, as well. Since bad news travels quicker than positive news, a bad reputation for service, product, or reputation could damage and negatively affect current partnershps, future business sales, business perception, business brand name, as well as friendships and family unity. With the advent of sites dedicated to social media marketing such as Facebook and Twitter as well as the improvement in smartphone technology, the power of negative attacks on reputation have increased disproportionately.
Your (Temporarily) Damaged Reputation Makes You Feel Violated, Cheated, Surprised, Hurt
If you are suffering from a damaged online reputation, we invite you to talk with us about our reputation management services. As you have read above, it worked for the Kern County Scottish Society and it's worked for many other businesses, groups and especially individuals over the past many years. We know how you feel: alone in an online world you don't quite understand, violated as if someone or some people have just robbed you of a possession and a bit uncomfortable because people tend to believe what they read from any online website be it in the search listings, a blog post, or a tweet.
We'll develop a comprehensive reputation management campaign to fix and repair your name and brand.
We Fix, Repair & Manage Your Corporate or Personal Online Reputation
For years, Lancer Media has been ahead of the curve by leveraging our internet marketing solutions on search engine optimization and social media marketing, the intent of which is to manage, monitor and control damaged corporate brand identities and personal reputations on the internet. The intention is simple: wipe away or push negative content about a corporation, person or group off of the front page of the search engines organic listings and replace it with updated content that reflects your true, current identity.
Our effective online reputation management services focus on more than social media marketing, internet blogs and forums. We also develop public relations content for video-sharing sites, community websites, internet discussion boards and online newsgroups, all of them important and well-regarded properties that are available to us to fix, repair, defend and manage your damaged reputation.
We are quick to respond to your needs and we're easy to talk with. You'll see that the results of our online reputation management efforts manifest in short timeframes. Feel free to call us at 818.914.4122 or complete our Contact Form.
If you'd like to further understand how SEO, social media marketing, website design, mobile website design, SEO training and other specialized Internet Marketing Solutions can grow your brand and increase your sales, we invite you to call us at 818.914.4122 or send an email to info@LancerMedia.com. We will be in touch quickly.
Lancer Media, founded in 2001, is a Los Angeles SEO and Internet Marketing Solutions company.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
