Want More Visitors? Increase Sales? Multilingual SEO Is The Answer
Lancer Media, Inc. uses its own skilled and seasoned multilingual SEO translators to localize your website ensuring foreign search engine rankings and a message that is culturally accurate and very clearly understood.
Does Your Business Require Multilingual Search Engine Optimization?
Multilingual search engine optimization is simply the translation and optimization of your home page or website into a foreign language. The idea behind multilingual SEO is to market your products, services and ideas to non-English speaking markets, i.e., Far East, South America, Europe, and so on.
The strategy behind multilingual search engine optimization does not have to involve shopping cart translation to start. In fact, some website owners will only translate and optimize the home page of their site. But given the vast amount of keyphrases for which a website can rank, it is a more prudent strategy to optimize and translate as many pages as you can, i.e., Services, Product Category, About Us, Contact Us, Privacy Policy, Shipping and Delivery Information, Terms and Conditions, etc., only leaving the shopping cart to be expressed in the English language. Eventually, once you've grown the foreign market, sales will improve if you do translate and optimize your shopping cart.
Well, per our website optimization methodology, there are a finite amount of primary keyphrases assigned to each web page. (It is true that a webpage can rank for a vast number of keyphrases but it is also important to note that, per our proven methodology, search algorithms separate and identify primary keyphrases from secondary level keyphrases from tertiary level keyphrases.) Thus, the more pages you are able to optimize in a foreign language, the more keyphrases your website will be able to rank for in a foreign search. Multilingual search engine optimization begins with localized keyword research and analysis. We will also abide by our ethical internal and external linking strategies as we optimize and translate your new multilingual web pages.
Multilingual SEO + Translation = Globalization
Our translators speak the language and are aware of each culturally accepted nuance. Your translated web page or website is a marketing tool intended to educate and inform your foreign market about your services, products and ideas. So, the translated copy must be culturally acceptable and written with all language nuances, idioms and tones with which it is comfortable and familiar. Be assured that each Lancer Media multilingual website translation and multilingual website optimization specialist is trained and seasoned to properly market your website to the intended foreign market. Your marketing message will not be "lost in translation".
Proper localization techniques ensure that your message is culturally accurate and very clearly understood. Too many times a translator translates content aimed at the general populace and that's where the trouble begins. Words can have different regiional meanings. In Italy, word definitions can vary from town to town. If these nuances are not understood, your message can be unclear and, in some instances, insulting which would negatively affect your business. This is why Lancer Media, Inc. uses its own skilled and seasoned multilingual SEO translators to localize your website.
If you'd like to know how our Internet Marketing Solutions can grow your business through search engine optimization, social media marketing, human factors optimization, website design and online business strategy consulting, please give us a call at 818.914.4122 or send an email to info@LancerMedia.com.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
