Google positioning for move into U.S. radio

Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
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How Specialized Engines Could Make Web Search Better

Google's new tool, which lets anyone build a specialized search engine, could be the key to advancing Web search.
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Who's Who In Local Search

Although the major services get most attention, there are dozens of players in the local search space and lots of opportunities for search marketers to use highly targeted services to reach users looking for local products and services.
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Gates: Microsoft trails Google, but is 'patient'

Microsoft Corp. co-founder and Chairman Bill Gates said late Tuesday the software giant isn't ready to heavily promote its Internet search service, but will do so when its offering can better compete with that of chief rival Google Inc.
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Search Engine Optimization or SEO is categorized as a process by which a website is developed to not only attract new and targeted visitors that convert to buying customers but also as one where the website must position exceptionally high in the search engine database in order for the website to be clicked on by the potential customer.

A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to pay-per-click advertisements (positioned on the right side of a search page, i.e., Google), a search engine visitor runs out of interest before reaching the end of the first page if a relevant website is not found. Thus, the difference between front page placement and last place placement is significant.

Google Website Guidelines

Lancer Media, Inc. adheres to strict Google guidelines for optimizing, designing and ranking websites

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Don't use unauthorized computer programs to submit pages, check rankings, etc.

Google Linking Strategies – Reciprocal & One-Way Links As Recommendations

Use linking partnerships and linking services - whether one-way or reciprocal links - to improve visitorship to your site, to build brand awareness, to foster more leads and to sell more of what you offer. If you seek one-way links to your website solely for improved search engine organic ranking, then market your site in creative ways so that website owners will want to link to it because of its perceived value to others.

The search engines, particularly Google, view links to your website as recommendations of your website. Altruistic Link building is a crucial element to effective and holistic search engine website optimization. Many Website Optimization companies will attempt to convince you that link building is the end-all to website optimization and that they have a large “network” of websites with whom they exchange links. This is a dangerous strategy and one that typically backfires. Why? Because Google only wants websites linking to other websites if they feel those websites offer something of value to the online world of visitors. So, stay away from link programs and linking websites. If you're aware of these linking websites then Google is aware of them, also.

Links are very important to the success of a website but only as part of holistic website optimization which includes content optimization and keyword / keyphrase research & analysis.

Why Are Reciprocal and One-Way Link Building Services Important?

If high quality websites link to your website then the weight from that quality website’s page will carry forward to that page on your site to which it is being linked. Reciprocal and one-way linking services engage in altruistic marketing exercises to attract attention and one-way links to your website. A one-way link is similar to one person recommending a good restaurant to another. Enough good recommendations allow the restaurant to be successful. Enough quality links to a website put that website in a position to be more successful through higher positioning for relevant keywords and keyphrases. This is the one democratic element built in to Google’s algorithm where “the people”, not Google, have an chance to decide which websites are relevant and which websites aren’t.

Lancer Media’s white hat reciprocal and one-way link building program services leverage partnerships with websites around the world so that only quality reciprocal and one-way links are exercised on your websites behalf. Only website owners that feel your site is worthy of being linked to will provide a link to your site.

Reciprocal Link Building Services – Is Exchanging Links A Good Idea?

A reciprocal link is the passing or exchanging of links between two (2) websites. Reciprocal link building will not pass much weight to your website because these link exchanges have been viewed as strategic initiatives to improve website ranking rather than simple promotions of quality websites. Reciprocal linking and reciprocal linking services have surely been abused.

One-Way Link Building Services – Can One Link Differ From Another?

Altruistic one-way links are surely the optimum link type. A one-way link is the passing of a link from one site to another without the “linked-to” site reciprocating a link back to the originating website. A one-way link is deemed to carry more weight to the receiving website - thus positioning the website for better keyword and keyphrase ranking in the search engines - because it is truly an altruistic gesture on behalf of the link donor.

Contrary to many opinions out there, it is fine for a website owner to pay for a one-way link. It is preferable for website optimization purposes for that one-way link to be unsolicited and altruisitc in nature. However, you would be remiss as website owner, and thus business owner, if you did not seek alternative methods by which to build your business. Finding ways to get online visitors to visit your website is a never ending challenge. Thus, finding a good relevant quality website that receives alot of monthly traffic is an intelligent way to improve visitorship. Google is fine with this strategy. But, don't expect Google to reward you with improved keyphrase ranking as a result of that paid link.

It is important to note that most links (not all links), whether reciprocal or one-way incoming links, should be relevant to the theme of your website.

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.

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Lancer Media Talks Reputation Management

Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information, according to Fred Palmerino, CEO of Los Angeles-based Web optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.
(read the full article )

BigDaddy Means Big Changes at Google

With comments from Fred Palmerino, President, Lancer Media

One of the most popular forms of exercise among many search engine optimizers—both the third-party firms that do it for others and the advertisers who spiff up their own Web pages for better natural search rankings—is a periodic workout called "chasing the algorithm".(more on Big Daddy)