Our Link Building Services
Lancer Media's white hat link building services leverage established partnerships with websites around the world so that only quality links are exercised on your websites behalf. Only website owners that feel that your site is worthy of being linked to will provide a link to your site. We also maintain our own website properties but we and our partners will only pass a link to your site if it is optimized properly and is truly a valued authority. We promote professional, informative and up-to-date content.
Our Link Building Philosophy
Lancer Media, Inc. is a Los Angeles-based link building services company specializing in one-way, ethical, altruistic, white hat industry partnerships. Our partnerships are forged - properly - with relevant, high quality website properties that result in increased website traffic, better search engine ranking and, thus, higher sales conversion rates.We do not buy or pay for links. For one, it's contrary to the credo of the search engines. Second, most link building companies sell links in quantity, charging you a good amount yet, in the end, know that only a few of them would be thematically relevant and substantially weighted to pass link weight to your site. And that can only happen if they aren't participating in link farms.
The search engines, particularly Google, view links to your website as recommendations of your website. A one-way link is similar to one person recommending a good restaurant to another. Enough good recommendations allow the restaurant to be successful. Enough quality links to a website place that website in a position to be more successful by ranking higher in organic listings for relevant keywords. This is the one democratic element built into Google's algorithm where "the people", not Google, have a chance to decide which websites are relevant and which websites aren't. Twitter, in most recent history, has been deemed by Google and Bing to be one of those altruistic vehicles that can effectively pass link weight to a website.
Therefore, one-way links are viewed as altruistic, not something that is negotiated or purchased. Altruistic link building is a crucial element to effective and holistic search engine optimization. Many search engine optimization companies, as mentioned, will attempt to convince you that link building is the end-all to SEO and that they have a large "network" of websites with whom they exchange links. This is a dangerous strategy and one that typically backfires because Google only wants websites linking to other websites if the publishers feel those websites offer something of value to the online world. So, stay away from backlink farms and programs. Remember: if you're aware of these linking websites then Google is aware of them, too.
Why Is Link Building Important?
Links are very important to the organic ranking success of a website but only as part of full-service holistic search engine optimization which includes SEO copywriting and keyword research & analysis. If your website is not optimized properly yet is fortunate to receive a good quantity of thematically relevant links, the benefit of those links will go to waste because the search engines won't know the mix of keyphrases for which your site should be ranked.
The Best Link Building Strategies
The best link building strategy is to write well-written, informative, educational, and compelling content on a frequent basis. Compelling SEO content never lies and readers will appreciate it, link to it and pass it on to others most likely through a social share. Another lnk building strategy is to engage your target demographic or customer base in a couple of ways:
- Blogging - optimize your blog posts and leave comments on for feedback
- Forums - install a forum on your site or participate in forums where you can discuss topics relevant to your website's business model
- Social Media Marketing - engage in social media marketing. Establish account profiles on LinkedIn, Facebook, Twitter, Pinterest, StumbleUpon, and Google Plus, to name a few. Keyword-rich retweets from weighted accounts, for example, can pass as much link weight to your site as a highly respected website link can.
If you'd like to further understand how SEO, social media marketing, website design, mobile website design, SEO training and other specialized Internet Marketing Solutions can grow your brand and increase your sales, we invite you to call us at 818.914.4122 or send an email to info@LancerMedia.com. We will be in touch quickly.
Lancer Media, founded in 2001, is a Los Angeles SEO and Internet Marketing Solutions company.
Lancer Media, Inc. Supports Our Non-Profit Friends
WalletBe - Men's Wallets and Women's Wallets
Nana's Diabetes - Diabetes Types, Statistics, Prevention, and Cures
All About the Special Olympics - Disability Grants, Job Opportunities
Your Health Remedies - Organic Foods, Meditation, Natural Healing
The Penguin Update – Why Website Publishers Should Pay Attention »
The Penguin Update, implemented on April 24, 2012, is Google’s latest attempt to rid the search engine results listings of webspam or black hat SEO linking building. They and others have referred to this as over-optimization practices. Personally, I think … Continue reading
SEO Meme: Make SEO Work »
Pinterest is Responsible for More Referral Traffic Than Twitter »
Last month, we talked about how Pinterest can drive website traffic. At the time of publication, Pinterest was one of the fastest growing social networks ever with 11 million unique visitors and 4,000% growth in the last half year. Well, … Continue reading
SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
