Our Link Building Strategy
Lancer Media's white hat link building services leverage established partnerships with websites around the world so that only quality links are exercised on your websites behalf. Only website owners that feel your site is worthy of being linked to will provide a link to your site. We also maintain our own website properties but we and our partners will only pass a link to your site if it is optimized properly and is truly a valued authority. We promote good content.
Our Link Building Philosophy
Lancer Media, Inc. is a Los Angeles-based link building strategy and services company specializing in one-way, ethical, altruistic, white hat industry partnerships. Our partnerships are forged - properly - with relevant, high quality website properties that result in increased website traffic, better search engine ranking and, thus, higher sales conversion rates.We do not buy or pay for links. For one, it's contrary to the credo of the search engines. Second, most link building companies sell links in quantity, charging you a good amount yet, in the end, know that only a few of them would be thematically relevant and substantially weighted to pass link weight to your site. And that can only happen if they aren't participating in link farms.
The search engines, particularly Google, view links to your website as recommendations of your website. A one-way link is similar to one person recommending a good restaurant to another. Enough good recommendations allow the restaurant to be successful. Enough quality links to a website put that website in a position to be more successful through higher positioning for relevant keywords and keyphrases. This is the one democratic element built in to Google's algorithm where "the people", not Google, have a chance to decide which websites are relevant and which websites aren't.
Therefore, one-way links are viewed as altruistic, not something that is negotiated or purchased. Altruistic link building is a crucial element to effective and holistic search engine website optimization. Many website optimization companies, as mentioned, will attempt to convince you that link building is the end-all to website optimization and that they have a large "network" of websites with whom they exchange links. This is a dangerous strategy and one that typically backfires. Why? Because Google only wants websites linking to other websites if the publishers feel those websites offer something of value to the online world. So, stay away from link programs and linking websites. If you're aware of these linking websites then Google is aware of them, too.
Why Is Link Building Important?
Links are very important to the organic ranking success of a website but only as part of full-service holistic website optimization plan which includes content optimization and keyword research & analysis. If your website is not optimized properly yet is fortunate to receive a good quantity of thematically relevant links, the benefit of those links will go to waste because the search engines won't know the mix of keyphrases for which your site should be ranked.
The Best Link Building Strategies
The best link building strategy is to write excellent and compelling content on a frequent basis. Compelling content never lies and readers will appreciate it, link to it and pass it on to others. Another lnk building strategy is to engage your target demographic or customer base in a couple of ways:
- Blogging - optimize your blog posts and leave comments on for feedback
- Forums - install a forum on your site or participate in forums where you can discuss topics relevant to your website's business model
- Social Media Marketing - engage in social media marketing (also referred to as social networking). Establish account profiles on LinkedIn, Facebook and especially Twitter. Keyphrase-rich retweets from weighted accounts can pass as much link weight to your site as a highly respected website link can.
If you'd like to know how our Internet Marketing Solutions can grow your business through search engine optimization, social media marketing, human factors optimization, website design and online business strategy consulting, please give us a call at 818.914.4122 or send an email to info@LancerMedia.com.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
