Google positioning for move into U.S. radio

Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
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How Specialized Engines Could Make Web Search Better

Google's new tool, which lets anyone build a specialized search engine, could be the key to advancing Web search.
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Who's Who In Local Search

Although the major services get most attention, there are dozens of players in the local search space and lots of opportunities for search marketers to use highly targeted services to reach users looking for local products and services.
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Gates: Microsoft trails Google, but is 'patient'

Microsoft Corp. co-founder and Chairman Bill Gates said late Tuesday the software giant isn't ready to heavily promote its Internet search service, but will do so when its offering can better compete with that of chief rival Google Inc.
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Search Engine Optimization or SEO is categorized as a process by which a website is developed to not only attract new and targeted visitors that convert to buying customers but also as one where the website must position exceptionally high in the search engine database in order for the website to be clicked on by the potential customer.

A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to pay-per-click advertisements (positioned on the right side of a search page, i.e., Google), a search engine visitor runs out of interest before reaching the end of the first page if a relevant website is not found. Thus, the difference between front page placement and last place placement is significant.

Google Website Guidelines

Lancer Media, Inc. adheres to strict Google guidelines for optimizing, designing and ranking websites

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Don't use unauthorized computer programs to submit pages, check rankings, etc.

Keyword / Keyphrase Research and Analysis

Keyword/keyphrase research and analysis is the foundation upon which your search engine website optimization marketing effort is built.

Addressing and identifying a website’s relevant keywords and keyphrases is the first step that all website owners need to take in order to ensure relevant visitors and positive ROI.

Without knowing all of the potentially relevant keywords or keyphrases that your buying demographic employs in an online search, you will limit your websites ability to position for those relevant keywords and keyphrases and thus forfeit large revenues for years to come. Identifying and employing those targeted keywords and keyphrases will increase your website’s traffic significantly.

The search engines, to date, have not employed the artificial intelligence techniques to identify a websites keywords. So, you must do the research and analysis yourself.

Lancer Media is equipped with years upon years of expertise to identify, research and analyze all relevant keywords and keyphrases that a potential buying customer will employ in a search to find the product or service that your website is marketing.

In addition, our keyword and keyphrase research and analysis efforts are 100% targeted and accurate not only because we employ the brightest, seasoned and experienced research minds but also due to in-depth strategy sessions with each client.

Client Strategy + Accurate Keyphrase Research & Analysis = SEO Success

Our Keyword / Keyphrase Research and Analysis Techniques

Lancer Media employs the following vehicles to determine all relevant keyword matches for a website:

Yahoo Search Marketing (Overture)
Wordtracker
Google Search Engine
Yahoo Search Engine
Live Search (formerly MSN Search)
Client Strategy
Industry Research
Internet – online marketing & trade materials
Offline marketing & trade materials

All keyword and keyphrase selections must be revisited periodically (every 3,6,9 or 12 months depending on the industry) so that the website stays in alignment with customer search demand patterns.

Keyword and Keyphrase Marketing

We define Keyword and Keyphrase Marketing as the purchase of or bidding for keywords and keyphrases with any online vehicle that markets to the public. One example of keyword and keyphrase marketing is Google AdWords, listed in advertising blocks on the right side of each of its search results pages.

If you are unfamiliar with search engine listings, Google AdWords is referred to as PPC or pay-per-click advertising where anyone (anyone!) can engage in keyword bidding as long as an Ad can written and developed. You do not even need to operate a website to bid for keywords or keyphrases in Google AdWords. The frequency by which your ad appears in Google AdWords search results varies proportionately to your Ad spend and the rate at which searchers “click” on your Ad. Google AdWords are located to the right of the free, natural and organic listings. When one refers to keyword or keyphrase ranking, the free, natural and organic search results are being referenced. Keyword and keyphrase optimization are website optimization factors that contribute to website’s ranking for specific keyword or keyphrase terms in a search engine.

Whether you engage in keyword bidding or keyword optimization as part of your overall search engine website optimization program, in-depth keyword and keyphrase research & analysis are paramount to the success of your venture.

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.

Lancer Media Talks Reputation Management

Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information, according to Fred Palmerino, CEO of Los Angeles-based Web optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.
(read the full article )

BigDaddy Means Big Changes at Google

With comments from Fred Palmerino, President, Lancer Media

One of the most popular forms of exercise among many search engine optimizers—both the third-party firms that do it for others and the advertisers who spiff up their own Web pages for better natural search rankings—is a periodic workout called "chasing the algorithm".(more on Big Daddy)