Google positioning for move into U.S. radio

Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
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How Specialized Engines Could Make Web Search Better

Google's new tool, which lets anyone build a specialized search engine, could be the key to advancing Web search.
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Who's Who In Local Search

Although the major services get most attention, there are dozens of players in the local search space and lots of opportunities for search marketers to use highly targeted services to reach users looking for local products and services.
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Gates: Microsoft trails Google, but is 'patient'

Microsoft Corp. co-founder and Chairman Bill Gates said late Tuesday the software giant isn't ready to heavily promote its Internet search service, but will do so when its offering can better compete with that of chief rival Google Inc.
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Search Engine Optimization or SEO is categorized as a process by which a website is developed to not only attract new and targeted visitors that convert to buying customers but also as one where the website must position exceptionally high in the search engine database in order for the website to be clicked on by the potential customer.

A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to pay-per-click advertisements (positioned on the right side of a search page, i.e., Google), a search engine visitor runs out of interest before reaching the end of the first page if a relevant website is not found. Thus, the difference between front page placement and last place placement is significant.

Google Website Guidelines

Lancer Media, Inc. adheres to strict Google guidelines for optimizing, designing and ranking websites

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Don't use unauthorized computer programs to submit pages, check rankings, etc.

Los Angeles Custom Web Design & Development

Our Los Angeles website design and development studio offers full-service web design services that bring your ideas and strategies to light. At our offices in LA, we work hand-in-hand with you to design and develop a website that aesthetically pleases your visitors, clearly displays your message(s), creates poignant image and themes, displays clear call-to-action navigational schemes and, of course, focuses on conversion dynamics. - Fred Palmerino, Los Angeles

We approach your custom website design project as a mall store-owner approaches the nuances of his/her business.

Most importantly, research and analyze relevant keywords and ensure alignment with the business strategy – much like the mall store owner would develop a business plan and select the appropriate products and merchandising strategies before selling those products to the public. As you can see, whether we are designing and developing a new website or providing website optimization services to an existing website, keyword research and analysis is paramount to the success of a website.
We design (redesign) the look and feel of your website and your website logos ensuring they are both in alignment with your vision and strategy.
It is important to locate your business where there is traffic (Google, Yahoo, MSN).
Merchandise your (website) windows, titles and descriptions to create enough interest to entice a visitor to enter your website (store). Once the visitor enters your website (store), give that visitor ample reason to stay, i.e., focus on content, ease of navigation, design, call-to-action buttons, effective product offerings, convenient ordering pages, timely fulfillment and convenient data capture methods.

Effective custom web design and development services focus on the client’s vision, strategy and continued input. Our expertise is developing a body of work in alignment with each.

Optimize Your Website for Higher Search Engine Rankings

We design and develop your custom website to be search engine friendly so that it achieves high search engine rankings and significant visibility for each relevant keyword and keyphrase employed by a searcher (potential buyer).

In-depth Client Website Strategy Consultation, Website Design Analysis & Website Optimization Analysis
In-depth Keyword Research & Analysis – the foundation of a website’s optimization strategy;
Metatag Optimization Analysis
Content Optimization Analysis
Current Link & Link Building Analysis – both reciprocal and one-way incoming links
Website Design Analysis to ensure conversion – may involve a design tweak or a complete re-design
Search Engine Optimization Marketing Business Plan Deliverable
Client Consultation re: Business Plan Deliverable
Client Consultation re: Business Plan Implementation

Website Design and Search Engine Website Optimization Consulting

Let our Los Angeles- based website design and website optimization experts work with your team of website marketing engineers to keep your website conversion-oriented, relevant to visitors, ranking high in the search engines and updated with the latest, more efficient web technologies.

Our Los Angeles Website Design and Search Engine Optimization Experts Focuses on your Strategies, Your Needs and Your Customers

Our website design and search engine website optimization efforts are all custom-developed. Your products and services are unique and your strategy is unique. So should the plan to market to your customers be unique.

We treat each client as a member of our family. We expect and achieve long-term relationships with each of them.

Although Lancer Media is located in Los Angeles, website design and search engine optimization efforts are worldwide and pan-continental industries. We communicate frequently with each client over the course of the entire project and almost daily in the early phases of our programs.

Our primary advantage is that we are expert website design and search engine optimization specialists and our clients trust us. They trust us because we are experienced, seasoned, intelligent, highly professional, friendly, honest and deliver results over and above what is promised.

We will manage every effort related to the success your website: website design, metatag optimization, content optimization, keyword research and analysis, pay-per-click (PPC) advertising, online 3rd party advertising vehicles and offline advertising efforts (which, when employed correctly, will effectively drive business back to your website).

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.

Lancer Media Talks Reputation Management

Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information, according to Fred Palmerino, CEO of Los Angeles-based Web optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.
(read the full article )

BigDaddy Means Big Changes at Google

With comments from Fred Palmerino, President, Lancer Media

One of the most popular forms of exercise among many search engine optimizers—both the third-party firms that do it for others and the advertisers who spiff up their own Web pages for better natural search rankings—is a periodic workout called "chasing the algorithm".(more on Big Daddy)