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Lancer Media is a Los Angeles-based Custom Web Design Company

With Proper and Creative Website Design and Human Factors Optimization, Sales Will Increase Proportionately with Visitors

"Our Los Angeles website design company offers full-service web design and human factors optimization services that bring your ideas and strategies to fruition. We work hand-in-hand with you to design and develop a website that aesthetically pleases your visitors, clearly displays your message(s), creates poignant image and themes, displays clear call-to-action navigational schemes and, of course, focuses on conversion dynamics." - Fred Palmerino, President/CEO, Lancer Media, Inc., Los Angeles

 

 

We approach your custom website design project as a mall store-owner approaches window merchandising: attract them into the website and then produce an aesthetic, navigation and call-to-action schema to capture attention and increase time spent on site which will result in increased conversions. In other words, you can't just build it and expect them to come. Deploy advanced SEO techniques and social marketing strategies to attract visitors then capture and convert them to customers with a creatively merchandised website that is optimized for human factors.

Effective custom web design and development services focus on the client's vision, strategy and continued input. Our expertise is developing a body of work in alignment with each.

Although Lancer Media is located in Los Angeles, website design, website logo design and search engine optimization efforts are worldwide and pan-continental industries. We communicate frequently with each client over the course of the entire project and almost daily in the early phases of each website design and SEO phase.

Our primary advantage as website designers and developers is that we use current coding technologies (PHP, ASP and JavaScript) and produce designs that not only reflect your brand but also are current, aesthetically advanced and longlasting. Clients trust our skills, experience, seasoning, intelligence, professionalism, and honesty. We deliver results over and above what is expected and promised.

Some website design guidelines we created and follow:

• We research and analyze relevant in-demand keywords related to your product or service then ensure alignment of those keywords with the business strategy – much like the mall store owner would develop a business plan and select the appropriate products and merchandising strategies before selling those products to the public. As you can see, whether we are designing a new website or providing website optimization services to an existing website, keyword research and analysis is the foundation upon which website success is built.
• Merchandise your (website) windows, titles and descriptions to create enough interest to entice a visitor to enter your website (store). Once the visitor enters your website (store), give that visitor ample reason to stay, i.e., focus on content, ease of navigation, design, call-to-action buttons, effective product offerings, convenient ordering pages, timely fulfillment and convenient data capture methods.

 

Optimize Your Website Design for Higher Search Engine Rankings

We design your custom website to be search engine friendly so that it achieves high search engine rankings and significant visibility for each relevant keyword and keyphrase employed by a searcher (potential buyer). Each web page tha carrie a different theme can be optimized for different keyphrases which allows each web page to rank on its own merit. The more web pages your site has, the more keyphrases the site can rank for. Lastly, we code websites to be search engine friendly. Flash, embedded javascript and frames cannot be read by the search engines. This doesn't mean that they cannot be used in website development but as long as we know search engine limitations, we can assure you that each of your web pages will be crawled and indexed by the search engines.

Lancer Media's holistic website optimization plan includes:

1. Client Website and Business Strategy Consultation
2. Keyword Research & Analysis – the foundation of a website's optimization strategy;
3. Content Optimization including Title tag and Metatag Optimization
4. White Hat Link Building
5. Website Design and Human Factors Optimization
6. Website Analytics and Reporting

 

Website Design and SEO Consulting

Let our Los Angeles-based website design and website optimization consultants work with you directly or with your team of website marketing engineers to keep your website conversion-oriented, relevant to visitors, ranking high in the search engines and updated with the latest, more efficient web technologies.

 

Your Website Design and Search Engine Optimization Efforts Are Unique to Your Brand

Our website design and search engine website optimization efforts are all custom-developed. Your products and services are unique, your message is unique and your strategy is unique. And, so, the design of your website shold be unique and the plan to market to your customers should be unique.

We treat each client as a member of our family. We expect and achieve long-term relationships with each.

We will manage every effort related to the success your website: website design, metatag optimization, content optimization, keyword research and analysis, pay-per-click (PPC) advertising, online 3rd party advertising vehicles and offline advertising efforts (which, when employed correctly, will effectively drive business back to your website).