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Are You Making Money From Your SEM Campaigns?
Lancer Media excels at making client's money from search engine marketing (SEM) campaigns. Let us do what we do best while you stick to your core competency. Don't let your money sit idle while no one clicks on your ad. Worse, don't spend alot of money on click-throughs based on keyphrases that are not relevant to your business model. We avoid keywords that are not action-oriented or ones that do not produce conversions. Managing a successful SEM campaign is a lot of work that requires seasoning, experience, an artful touch, and complete attention to financial detail (Ad budget, CPC bids, as well as impressions and click-through rates (CTRs) on keywords and ads themselves. We spend hours each day building and monitoring these campaigns on behalf of our clients. And, we deliver the ROI results.
Search Engine Marketing (SEM) is the Quickest Route
to the Top of Search Engine Results Pages (SERPs)
SEM or search engine marketing is the quickest method by which website owners can expose their websites to potential customers in the search engines. Lancer Media has transformed SEM Marketing into a Search Engine Optimization (SEO) – based platform because no longer can website owners publish landing (destination) pages that do not inform, educate and market products and services. Full websites are now required for search engine indexing. Moreover, landing pages must clearly define their theme through proper keyphrase research and analysis, title tag and metatag optimization, page alignment and authoritative content.
Is Search Engine Marketing (SEM) Worth the Invesment
If Ads Receive 20% of SERP Clicks?
It is true that almost 80% of all search engine users prefer to click on organic listings. While the remaining 20% of search engine visitors click on Sponsored Ads in search engines (the SEM component), the investment is still a sound marketing strategy as long as a positive ROI is realized.
When establishing a search engine marketing campaign, we feel it is best to test the efficiency of your ads in Google AdWords. Although it can get pricey, Google AdWords is the preferred initial SEM marketing option because we can test different ad variations per targeted keyphrase or keyphrase group. Depending on traffic levels, we typically test our selected keyphrases and ad variations over a 2-week period so we have a handle on which keyphrases and ads perform at a high level for us. Once we've optimized your campaign's click-through rate (CTR) and conversion rate per keyphrase, then we can allot more budget fully aware of expected performance.
Our philosophy for search engine marketing (SEM) is the same for website optimization campaigns: to rank a website high in the SERPS (Search Engine Result Pages), to entice the user to click-through to the website and to purchase the product or service. Many successful online businesses employ a hybrid strategy whereby website optimization is combined with a healthy SEM marketing campaign. If organic listings attract 80% of all search engine visitors, why not attract the remaining 20% through an effective, optimized advertising campaign? And if it may take a few weeks or months for your website to crack the front pages of the search engines' organic listings, then at least consider a SEM marketing campaign to bridge the time gap. In order to track and understand visitor behavior and website dynamics, we install website analytics on each client webpage.
Our Search Engine Marketing (SEM) Campaign Approach
Search engine marketing (SEM) campaigns are similar in nature so let's focus on Google AdWords.
- Research and compile a list of relevant, in-demand, and action-oriented keyphrases.
- Set up a Google AdWords account.
- Establish a daily test budget, as low as possible to minimize risk but substantial enough to gather meaningful results - in this case, we're looking to monitor impressions and CTRs. Once we've identified the keyphrases and ad variations that result in high CTRs and conversions, we will increase the daily budget.
- Establish one AdGroup per each set of relevant keyphrases.
- Develop ad variations for each AdGroup. Once the testing period has been completed, we choose ad(s) that have delivered the highest click-through rates (CTRs) and/or the highest conversion rates. Developing ad copy is a science and an art. Lancer Media is proven in the field of search engine marketing (SEM) and has never failed to deliver positive ROI on any SEM campaign that has run its full course of testing.
- Your ad(s) will not always appear when one of your relevant keyphrases is typed into a Google search. First, you may have used up your daily budgeted amount. Second, Google does not always give precedence to website owners that spend or allocate the most. Google also factors in the click-through rate or CTR, meaning that Google does not make money if no one clicks on your ad. Therefore, low CTRs to your website, despite the amount of your budget, will be cause for it to be displayed less frequently.
If you'd like to further understand how SEO, social media marketing, website design, mobile website design, SEO training and other specialized Internet Marketing Solutions can grow your brand and increase your sales, we invite you to call us at 818.914.4122 or send an email to info@LancerMedia.com. We will be in touch quickly.
Lancer Media, founded in 2001, is a Los Angeles SEO and Internet Marketing Solutions company.
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SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.
