Search Engine Optimization or SEO is categorized as a process by which a website is developed to not only attract new and targeted visitors that convert to buying customers but also as one where the website must position exceptionally high in the search engine database in order for the website to be clicked on by the potential customer.

A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to pay-per-click advertisements (positioned on the right side of a search page, i.e., Google), a search engine visitor runs out of interest before reaching the end of the first page if a relevant website is not found. Thus, the difference between front page placement and last place placement is significant.

Google Website Guidelines

Lancer Media, Inc. adheres to strict Google guidelines for optimizing, designing and ranking websites

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Don't use unauthorized computer programs to submit pages, check rankings, etc.

Successful Online Marketing Demands a Holistic Approach:
Website Design, Optimization and Conversion

Lancer Media, Inc,. has been successfully designing and optimizing websites since 2001. Prior to founding the company, we spent our collective professional years in business strategy, venture capital, marketing, sales, finance as well as coding, database and hardware technology. Our success is based on seasoning and a mature approach to business strategy and intelligent business growth; however, the prime reason for success is that the first 3 years of Lancer Media, Inc. were spent in research, working for clients for free - not charging a dime - as we went about proving the concept of website optimization. Our approach to online marketing is holistic meaning we address the issues of visitorship (search engine keyword ranking) and conversion (website design and human factors optimization).

Enclosed below is a partial list of Lancer Media clients requiring website optimization for strategic and organic search engine keyword ranking (SEO) and custom website design.

Walletbe Smarter and Smaller Wallets

Walletbe Smarter and Smaller Men's and Women's Wallets

eStoreLatino - Top Selling U.S. Software Solutions for Latin America

Mekagreen - OTC Drugs Made Easy

Anea Bogue - Life Coach for Teenage Girls

Coral Hotel Athens

WhisperRoom - Reducing Sound to a Whisper Since 1990

Walletbe Smarter and Smaller Wallets

Walletbe Smarter and Smaller Men's and Women's Wallets

Sundial Powder Coatings

Clarity Consultants

Mount Majestic Properties, LC

Utah Resort Homes

Madeline Schaider Real Estate

Quit Smoking Hub

Martini Muse

New Freedom Laser

Airport Express Transportations

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.

Fred Palmerino, CEO of Lancer Media, Interviewed by ComputerWorld

"Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information", according to Fred Palmerino, CEO of Los Angeles-based website optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."
Full ComputerWorld article

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.

Thoughts on Flash
by Steve Jobs

Steve Jobs articulately explains Apple's use of HTML5, CSS and Javascript over Adobe's Flash
(Read Jobs' Open Letter)

Google Website Guidelines

Successful Online Marketing Demands a Holistic Approach: Website Design, Optimization and Conversion

Fred Palmerino, CEO of Lancer Media, Interviewed by ComputerWorld

Thoughts on Flash by Steve Jobs

Client Login

Successful Online Marketing Demands a Holistic Approach:
Website Design, Optimization and Conversion

Thoughts on Flash
by Steve Jobs