Successful Online Marketing Demands a Holistic Approach:
Website Design, Optimization and Conversion
Lancer Media, Inc,. has been successfully designing and optimizing websites since 2001. Prior to founding the company, we spent our collective professional years in business strategy, venture capital, marketing, sales, finance, and in software development, and database and hardware technology. Our success is based on seasoning and a mature approach to business strategy and intelligent business growth; however, the prime reason for success is that the first 3 years of Lancer Media, Inc. were spent in research studying searcfh engine algorithms and proving the concept of effective website optimization. Our approach to online marketing is holistic meaning we address the issues of visitors (search engine keyword ranking, social networking) and conversion (website design and human factors optimization).
Enclosed below is a partial list of Lancer Media clients whose websites required either website optimization and/or custom website design.
Website Design
Robin Ruth Photography - Ecofemography

MRRealtors - Santa Barbara Real Estate

Walletbe Men's and Women's Wallets

Martini Muse - Martini Recipes, Stories, Best Vodkas, Best Gins

Dynamic Doingness - Boutique Full-Service Translation Company
(New Design Coming)

Anea Bogue - Life Coach for Teenage Girls

Website Optimization (SEO)
Clarity Consultants

Powder Coating Zone - Refinish and Restore Rims, Patio Furniture, Gates/Fencing

Coral Hotel Athens - Premier Seaside Athens Hotel

Sundial Powder Coatings - Los Angeles

Mount Majestic Properties, LC - Utah Ski Vacation Homes

Madeline Schaider Real Estate - Marin Realtor

Quit Smoking Hub - Quit Smoking Help, Products, News

All About Diet Drugs - Diet Drugs, Weight Loss Plans

Elephant Moving & Storage - Austin, Houston and San Antonio Movers

If you'd like to know how our Internet Marketing Solutions can grow your business through search engine optimization, social media marketing, human factors optimization, website design and online business strategy consulting, please give us a call at 818.914.4122 or send an email to info@LancerMedia.com.
Our Thoughts On “How to Land a Top Spot on Google is a Mystery Wrapped in an Enigma” »
Scott Kirsner of the Boston Globe just wrote a piece on the battle that company websites have in maintaining their Google rankings. In the story, Kirsner reports that even TripAdvisor’s own properties, namely TravelPod, saw its positions fall. TripAdvisor runs … Continue reading
eBay Stores Adds Shopping Cart Feature »
In our last blog, we talked about the cost of doing business in an eBay Store. You’ve got to run the figures for each pricing level to ensure that your cost-of-sale is manageable. When there is cost associated with selling … Continue reading
Selling on eBay – Ensuring a Manageable Cost-of-Sale »
As an Internet Marketer, Lancer Media’s responsibility is to expose our customer’s brands wherever their audience or demographic is. Sometimes, that’s in search engines like Google; other times it’s through RSS (blogs), social media, forums, discussion groups, foreign language translated … Continue reading
SEO gets your website ranked.
Holistic SEO gets you sales.
Lancer Media's search engine optimization projects are continuously successful because they are based on our custom Holistic Optimization MEthodology (H.O.M.E.) which:
- increases keyphrase-based traffic to your website
- increases pageviews
- increases time spent on your website, and most importantly,
- increases sales.
Our holistic search engine optimization company has morphed, really, into holistic website optimization because we also incorporate additional and effective properties and strategies that can increase the number of qualified visitors to your website:
- social media marketing
- search-based platforms
- industry-specific website properties
- blogs, forums and discussion groups
- press releases
- online shopping channels
- and so much more
Front page organic ranking in the search engines cannot be accomplished if all optimization factors are not followed and they can only be followed if they are known.
Our success is derivative of seasoning, empiricism, and methodology culled over years of research and practical application. And, as such, our results are delivered quickly and are sustainable.



