Tag Archives: google

The Penguin Update – Why Website Publishers Should Pay Attention

The Penguin Update, implemented on April 24, 2012, is Google’s latest attempt to rid the search engine results listings of webspam or black hat SEO linking building. They and others have referred to this as over-optimization practices. Personally, I think … Continue reading

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Our Thoughts On “How to Land a Top Spot on Google is a Mystery Wrapped in an Enigma”

Scott Kirsner of the Boston Globe just wrote a piece on the battle that company websites have in maintaining their Google rankings. In the story, Kirsner reports that even TripAdvisor’s own properties, namely TravelPod, saw its positions fall. TripAdvisor runs … Continue reading

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