Category Archives: General
Optimize Your Website: Start with Website Design
Lancer Media has been designing websites for over 10 years. The first thing website owners ask in the initial call is to “optimize my website”. They then proceed to say that they know their keywords and just want us to … Continue reading
SEO Best Practices: How To Write a Title Tag
We began Lancer Media many years ago, primarily focused on providing search engine optimization services out of our Los Angeles office. SEO is still one of the primary marketing strategies for our website clients in Los Angeles, across the United … Continue reading
Our Thoughts On “How to Land a Top Spot on Google is a Mystery Wrapped in an Enigma”
Scott Kirsner of the Boston Globe just wrote a piece on the battle that company websites have in maintaining their Google rankings. In the story, Kirsner reports that even TripAdvisor’s own properties, namely TravelPod, saw its positions fall. TripAdvisor runs … Continue reading
eBay Stores Adds Shopping Cart Feature
In our last blog, we talked about the cost of doing business in an eBay Store. You’ve got to run the figures for each pricing level to ensure that your cost-of-sale is manageable. When there is cost associated with selling … Continue reading
Selling on eBay – Ensuring a Manageable Cost-of-Sale
As an Internet Marketer, Lancer Media’s responsibility is to expose our customer’s brands wherever their audience or demographic is. Sometimes, that’s in search engines like Google; other times it’s through RSS (blogs), social media, forums, discussion groups, foreign language translated … Continue reading
What Is Google’s Farmer Update?
The reason Google partnered with Twitter in 2009 is because Google’s website value measurement was failing. It was far too easy for website publishers to co-opt links from link farms, friends or a network. As a result, not-so-relevant websites were … Continue reading
Twitter Can Improve Your Website Ranking
For many months now, Lancer Media has been extolling the virtues of Twitter to our clients as a major component of their social media marketing plan. We’ve noticed subtle positive differences in search engine ranking and increases in visitor traffic … Continue reading
Social Networking As Prime Search Engine Ranking Variable
Last week, Google announced a Social Search update to its web search algorithm. Social search, according to Google, includes normal search results for a given keyword along with pertinent results from those in your social network (set up in Google … Continue reading
The Unethical Practice of Keyword Spamming
Yesterday, Lancer Media was contacted by journalist Jessica Vander Velde of the St. Petersburg Times to comment on a keyword spamming story she was investigating. Last week, a 50-year old mother shot her two teenage daughters to death in Tampa. … Continue reading
