Author Archives: Fred Palmerino - Lancer Media
The Penguin Update – Why Website Publishers Should Pay Attention
The Penguin Update, implemented on April 24, 2012, is Google’s latest attempt to rid the search engine results listings of webspam or black hat SEO linking building. They and others have referred to this as over-optimization practices. Personally, I think … Continue reading
Pinterest is Responsible for More Referral Traffic Than Twitter
Last month, we talked about how Pinterest can drive website traffic. At the time of publication, Pinterest was one of the fastest growing social networks ever with 11 million unique visitors and 4,000% growth in the last half year. Well, … Continue reading
Why You Need a Mobile Website
You should consider mobile website design and mobile SEO because: Our client websites receive 10% – 15% of all traffic from mobile devices, including tablets such as the iPad. The number of visitors viewing your site from a mobile device … Continue reading
Optimize Your Website: Start with Website Design
Lancer Media has been designing websites for over 10 years. The first thing website owners ask in the initial call is to “optimize my website”. They then proceed to say that they know their keywords and just want us to … Continue reading
SEO Best Practices: How To Write a Title Tag
We began Lancer Media many years ago, primarily focused on providing search engine optimization services out of our Los Angeles office. SEO is still one of the primary marketing strategies for our website clients in Los Angeles, across the United … Continue reading
Pinterest Can Drive Traffic to Your Website
I don’t know if you’ve heard of Pinterest.com. It’s basically an online photo pinboard that let’s you organize and SHARE images of all things that you, friends and others think are worthy enough to post. It’s been called “Twitter with … Continue reading
Our Thoughts On “How to Land a Top Spot on Google is a Mystery Wrapped in an Enigma”
Scott Kirsner of the Boston Globe just wrote a piece on the battle that company websites have in maintaining their Google rankings. In the story, Kirsner reports that even TripAdvisor’s own properties, namely TravelPod, saw its positions fall. TripAdvisor runs … Continue reading
eBay Stores Adds Shopping Cart Feature
In our last blog, we talked about the cost of doing business in an eBay Store. You’ve got to run the figures for each pricing level to ensure that your cost-of-sale is manageable. When there is cost associated with selling … Continue reading
Selling on eBay – Ensuring a Manageable Cost-of-Sale
As an Internet Marketer, Lancer Media’s responsibility is to expose our customer’s brands wherever their audience or demographic is. Sometimes, that’s in search engines like Google; other times it’s through RSS (blogs), social media, forums, discussion groups, foreign language translated … Continue reading
