Monthly Archives: February 2011

Twitter Can Improve Your Website Ranking

For many months now, Lancer Media has been extolling the virtues of Twitter to our clients as a major component of their social media marketing plan. We’ve noticed subtle positive differences in search engine ranking and increases in visitor traffic … Continue reading

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Social Networking As Prime Search Engine Ranking Variable

Last week, Google announced a Social Search update to its web search algorithm. Social search, according to Google, includes normal search results for a given keyword along with pertinent results from those in your social network (set up in Google … Continue reading

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The Unethical Practice of Keyword Spamming

Yesterday, Lancer Media was contacted by journalist Jessica Vander Velde of the St. Petersburg Times to comment on a keyword spamming story she was investigating. Last week, a 50-year old mother shot her two teenage daughters to death in Tampa. … Continue reading

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