Google positioning for move into U.S. radio

Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
read more

How Specialized Engines Could Make Web Search Better

Google's new tool, which lets anyone build a specialized search engine, could be the key to advancing Web search.
read more

Who's Who In Local Search

Although the major services get most attention, there are dozens of players in the local search space and lots of opportunities for search marketers to use highly targeted services to reach users looking for local products and services.
read more

Gates: Microsoft trails Google, but is 'patient'

Microsoft Corp. co-founder and Chairman Bill Gates said late Tuesday the software giant isn't ready to heavily promote its Internet search service, but will do so when its offering can better compete with that of chief rival Google Inc.
read more

Search Engine Optimization or SEO is categorized as a process by which a website is developed to not only attract new and targeted visitors that convert to buying customers but also as one where the website must position exceptionally high in the search engine database in order for the website to be clicked on by the potential customer.

A search engine visitor is known to surf the 1st three pages of the main, free, organic listings for websites relevant to the search term entered (keyword or keyphrase). In regard to pay-per-click advertisements (positioned on the right side of a search page, i.e., Google), a search engine visitor runs out of interest before reaching the end of the first page if a relevant website is not found. Thus, the difference between front page placement and last place placement is significant.

Google Website Guidelines

Lancer Media, Inc. adheres to strict Google guidelines for optimizing, designing and ranking websites

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Don't use unauthorized computer programs to submit pages, check rankings, etc.

Why Lancer Media, Inc. Was Founded

Website optimization companies are a dime-a-dozen, so they say. So, why did we start another one?

Lancer Media was founded in Los Angeles in 2001 as a search engine optimization research company because we were dismayed at the lack of search engine optimization expertise on the market. Many times, SEO companies would promise rankings that could not be delivered. As a result, we gathered very bright technical, writing and marketing minds to uncover the true techniques required to rank a website on the front page of the organic listings of Google, Yahoo and MSN. We researched for years and worked for free with the intent to prove the concept before billing for any of it. Our years of website optimization research has paid off dearly for our clients and will for you, as well. Our approach to Website Optimization, Reputation Management and Online Marketing Consulting is holistic meaning that all optimization techniques must be addressed expertly and concurrently.

Website Optimization, Reputation Management and Online Marketing Consulting

Lancer Media began offering its website optimization, reputation management and online marketing consulting services to the public a few years ago, a couple of years after we proved the concept. In fact, two business owners encouraged us. These are savvy business owners that previously lost quite a bit of money to website optimization companies delivering false promises.

We spent days on the phone teaching and educating them on the principles of search engine optimization. There was never a sales pitch just a relaxing few days of conversation. A trust formed. Finally, these two company owners asked to be our clients. And about 24 hours later, Lancer Media was incorporated.

Today, we still adhere to the very values and principles that guided us in our early days.

We’ve learned through the years that what comes naturally to us is exactly what differentiates us from our competitors: we are expert website optimizers, we deliver front page organic results for clients in short periods of time, we are smart, and we are seasoned pros not fly-by-nights claiming a few years of experience. Moreover, we like our clients, they like us and, last, we communicate regularly with each of them.

Our website optimization and reputation management delivery is derivative of 3 focal variables:

seasoning
empiricism
methodology

About Lancer Media, Inc.

Lancer Media is an affordable online marketing company specializing in search engine optimization, reputation management and online marketing consulting. We are headquartered in Los Angeles, California and adhere to strict white hat and holistic website optimization practices.

Lancer Media achieves high search engine rankings for client websites in the major search engines including Google, Yahoo! and Live Search (formerly MSN), among other search engines and directories.

Our team of seasoned professionals has many years of experience in SEO, technology, design, finance, sales, management and online marketing. We are well equipped to market your website and business utilizing our expertise and established partnerships.

Lancer Media’s competitive advantage is its experience and mastery of organic SEO practices, custom website design and marketing combined with an above-average commitment to client satisfaction and respect. We are ethical and reliable, as well, and deliver more than we promise.

Call us today at 818.995.7861 or email us at info@LancerMedia.com for a free Website Optimization or Reputation Management analysis and discussion.

Lancer Media Talks Reputation Management

Plus, the advent of RSS and the growing popularity of Web-based applications are easing integration between business intelligence systems and incoming information, according to Fred Palmerino, CEO of Los Angeles-based Web optimization and online reputation management firm Lancer Media, who said, "It's getting easier for systems to talk to one another."

Learn How Lancer Media Can Manage Your Corporate or Personal Online Reputation.
(read the full article )

BigDaddy Means Big Changes at Google

With comments from Fred Palmerino, President, Lancer Media

One of the most popular forms of exercise among many search engine optimizers—both the third-party firms that do it for others and the advertisers who spiff up their own Web pages for better natural search rankings—is a periodic workout called "chasing the algorithm".(more on Big Daddy)